Being a top blogger is no easy task. After all, thought leaders and tastemakers aren’t born overnight; it takes time, persistence, and a heavy dosage of motivation in order to achieve that status and following. While we might think of getting more shares on our blog like a scientific process, there’s a lot of common mistakes people overlook in building their audience. [Read more…]
Millennials – and, increasingly, people of all ages – are getting used to dating online. The first group of people who won’t remember a time before friendships were born, nurtured and often even ended on social media are now pre-teens. The reality of our world is that all relationships, both romantic and platonic, are now heavily influenced by internet tools, whether that is where they’re begun, or how they’re maintained.
While in-person interactions are still incredibly important to relationships (and we hope they always will be), it’s important to recognize just how much social media and dating apps are changing how we care for those we love – and even who we direct that affection to. [Read more…]
Back when emoticons were first introduced into the Internet lexicon, many years before personal computers were everywhere and the Internet was something most people knew existed without a second thought, the idea was to help determine between a joke and something more serious.
Today, emoticons and emojis are everywhere. However, many professional writers and businesses throughout the years have been warned not to include emoticons or emojis in their work. The idea initially was that these were less professional and could give the wrong impression to prospective consumers, employers, partners, and others. [Read more…]
Emojis – where would be without them? Some interactions just wouldn’t be the same without the addition of an expressive face (or wine glass depending on the day of the week), and it’s not just the public who have taken to emojis enthusiastically. [Read more…]
A product demo video is simple, in theory, but pulling off a successful demo video is more nuanced than you might imagine. While every product is different, there are some key elements that can, universally, make your product video more appealing and more convincing to the masses.
So what are the key features that make a product demo video successful? [Read more…]
If the goal of your blog is to strike a chord with as many people as possible, you’re probably spending a lot of time researching which topics and subject matters are best. Well, if you’re launching a blog in the near future, there are a few topics that are all-but guaranteed to produce results.
Five Topics the Internet is Ravenously Consuming
You may think that everyone is unique and has their own personal preferences, but the truth is that people raised in the midst of similar circumstances will ultimately cling to the same things. Sure, we all have our own unique differences, but we all spend time thinking about and talking about common topics when it’s all said and done. [Read more…]
Social media has become one of the most powerful tools in the arsenal of bloggers who want to maximize their online exposure, and to make sure that their content reaches as many people as possible. The great thing about efficient social media usage is that it is an amazing way to spread your latest news, updates and offers to both regular visitors and people who have not heard of your blog ever before. While this may sound very attractive, every aspiring blogger should keep in mind that it may take months of trying out different campaigns and methods in order to come up with an efficient and affordable way to keep your blog on top of multiple social media networks. [Read more…]
Facebook may have 1.7 million users, Twitter 313 million, and LinkedIn “only” 106 million, but any self-respecting blogger or content marketer knows that the last network cannot be ignored. That is, if you want to build a professional brand that will help cement your credibility in your chosen field.
The general consensus is that LinkedIn is the professional’s social network, something which anyone can surmise with a perfunctory look at the platform.
It is thus a pity when new bloggers – or some experienced ones – fail to take advantage of LinkedIn. Sure, they have an account. They fill out their profile. And then they leave it at that. Perhaps they check in once a month or so – when they get a connection request or when someone endorses them.
If this is you, then you are missing out on the benefits that LinkedIn can bring you and your blog. [Read more…]
Sometimes, no matter how brilliant your social media posts are, they never seem enough to earn a high number of likes and reshares. It is not just because you may have targeted the wrong crowd or you write about topics that are simply not interesting enough. For most content marketers, it is the lack of social proof that fails to get them substantial engagement in social networks. [Read more…]
Social media has completely changed the way content and information is delivered around the world. Before social media and blogging, the internet was a very static and one-sided place. There wasn’t much conversation going on, and if you wanted to find out the latest breaking news, you would simply turn on the television or visit your favorite news website. [Read more…]