With lots of blogs creating killer content and promoting them at breakneck speed and efficiency, you’ll just play catch-up with them. It’s difficult enough to write content that drive traffic and engagement from your audience. It’s another thing to spend time promoting each one on different online channels.

However, instead of doing the same thing every blogger is doing, you need to go the road less-traveled. Therefore, when developing SEO content creation process, you need to plan and optimize your content using a different method to increase your chances of ranking on top of Google search.

In this post, you will learn what SurferSEO is and how it can help you jumpstart your SEO content creation and reach more people on organic search.

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In blogging, keyword research is crucial in determining which search phrases to optimize for your site. Finding low-hanging fruit keywords or those that are within reach is part of that research and an efficient way to gain better reach and higher traffic.

Low-hanging keywords are terms that are already ranking well. These are the ones you need to maximize because of its potential to bring more readers to your blog.

For example, you’re trying to rank for two different keywords; one is ranked at 10th on Google search while the other is ranked 30th.

The smart thing to do when you are given this scenario is to put more work on that 10th ranked keyword. It’s more likely to go up to the first three results on Google than focusing on the latter.

The first three results get 60% of the clicks while those ranked 4th and lower only get less than 6%. See how big of a difference it makes when you rank on top of Google?

Keep in mind that it’s better to focus on keywords that bring actual traffic to your blog because those are the ones that have higher chances of conversions.

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