With so much marketing advice out there for businesses, how do you know which pieces are worth investing time and effort in for your clients and which you should just discard in the bin?
The digital marketing landscape changes rapidly, we all know that, and that’s what can make marketing your client’s business online so darned difficult. Should they sign up to Facebook, Twitter, Snapchat and Instagram for their business? And what about Pinterest? Is their audience on there, too?
[Read more…]There’s certain psychology involved in websites regarding user behavior. Apart from the fact that some people have a natural behavioral map for navigating online spaces, some of them are also strapped for time. So, really, it all boils down to their satisfaction or more specifically, their user experience or UX for short. To that end, if your website can have a better user experience, you can bet people will have more incentives to visit.
[Read more…]The fundamental role of content is helping your brand to grow. However, in most cases, it becomes quite a challenge trying to gauge the impact of content not only on behavior but also on how your audience experiences your brand.
In this article, we will discuss six eye-opening tips for measuring and enhancing the impact of your content on your audience’s behavior and how they experience your brand.
[Read more…]For decades, marketers and advertisers have realized the value of humor in branded content. Indeed, one needs only to consider the vast array of funny commercials down the years to understand that humor can be a powerful advertising tool.
However, there’s a big difference between a 30-second commercial and a full-length blog post. What’s more, consumers have different expectations regarding blogs than they do other forms of marketing and advertising.
Given all that, today we’ll tackle the question: should professional blogs be funny?
[Read more…]Blogging is a versatile activity that serves all kinds of purposes. Whether the goal is to bring in web traffic, generate leads, improve on-site SEO, or anything else, you need to have a defined process to measure the success of your efforts. By a “defined process,” I’m referring to a content audit.
[Read more…]You’ve probably read it in one of our posts or somewhere else, domain or website authority is a huge search engine optimization (SEO) boost. However, you might still be puzzled at how to actually improve it. To increase your website authority takes time and a lot more than just ticking off a few checkboxes. Before you dive in, do note that there’s no lazy and quick way of doing it.
[Read more…]It’s 2019 and quality content is still king, which is why blogging is still as valuable as ever today. More companies and large brands are turning to blogging to boost the marketing of their products and services. Many individuals, who started blogging as a side hustle, eventually built their own businesses from publishing content on the internet.
Having your own blog is beneficial besides it being a profitable venture you can embark on. Blogs serve as a creative outlet, perfect if you love writing and its craft. It is also a platform that you can use to talk about topics that you’re passionate about and let these reach a wider scope. You even have the potential to provide solutions and value in another person’s life.
The possibilities are endless when it comes to blogging! And if your interest is getting piqued, you may be asking yourself, “How do I start a blog?”
Blogging is more than just typing in words and sentences, and then publishing them online. There are actually processes behind the craft that can help you build a side hustle blog that is successful. Whether your goal is to earn money from blogging or spread the word about a topic or cause, you can create a system that can let you achieve that.
[Read more…]Many people believe that setting up a blog is an easy job. Adding some blog posts brings more traffic, more traffic leads to conversions, and all of a sudden those revenue figures start to grow.
Well, that sounds great in theory, but it isn’t that simple. You need to push valuable content, and you need to be consistent.
[Read more…]WordPress users can choose from an almost limitless selection of free themes, many of which look great and include all of the features a typical WordPress blog or business site needs. However, there is also a thriving market of premium themes with perhaps an even bigger selection. These cost money.
[Read more…]You crank out blog post after blog post.
And still – nobody seems to value the content you publish.
You know your stuff but you haven’t made a name for yourself (yet).
You need to establish your credibility but you don’t know how.
[Read more…]
