Why one missed the mark and the other lifted sales by $6-billion
If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have
Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”.
[Read more…]Links are one of the primary factors used by major search engines including Google to rank website and pages. This simply indicates that if you want to rank better in Google, then you must follow result-driven link building tactics for your website or blog.
[Read more…]Surely, you already have signed up to different websites before.
(And just so you know, I’m not calling you Shirley!)
Have you downloaded Dropbox, PayPal, or Spotify? You might have even followed a YouTube subscriber after visiting their website.
If that’s the case, then that’s the result of a well-made call-to-action (CTA).
Think about this; you would be using a lot fewer apps or sites if it weren’t for CTAs. The same goes for blogs.
In fact, call-to-actions are vital for blog owners as these can boost conversions up to 42%!
[Read more…]Last month, it was announced that Google had rolled out a significant Algorithm update, which also happened to be its first update of 2019. The algorithm update had quite the impact on News websites and blogs that belonged to different niches. Some have even called this the “Newsgate Algorithm Update.”
[Read more…]For those accustomed to working in a traditional office setting, the idea of working from home is usually met with an array of emotions. Some people love the idea of being able to roll out of bed and skip the commute into work. Others worry they’d be too lonely and bored. But if you’re thinking about transitioning into blogging as a full-time gig, you don’t really have much choice. Ready or not, working from home is the most cost-effective and practical option.
[Read more…]Email marketing is one of the most effective ways to increase website traffic and your blog’s conversion rate.
With an ROI of 3,800%, you have the potential to generate lots of traffic with every email you send.
However, there’s also a slim chance you won’t achieve blogging success through email marketing.
Why?
Because of a few seemingly simple, yet fatal mistakes you might be committing. Here’s seven of them:
[Read more…]When it comes to owning a category for your blog, the “nichier” the better. With so much content out there, it can be challenging to write about anything unique. But if you can zero in on your own one-of-a-kind voice and content, you’ll find a loyal following. Here are a few tips for making sure your blog continues to appeal to the not-so-masses.
[Read more…]As a business owner, you are aware that company culture is one of the most vital aspects of a business. In fact, 45% of job seekers share the same belief, only behind benefits and compensation at 55%.
If you want to attract the right employees for your company, you need to build up your company culture!
There are many ways you can develop and harness your company culture online. In this post, however, you will learn how to establish your company culture using the content you publish on your blog.
[Read more…]Influencer marketing is expanding rapidly in the digital world. If you have been braving the digital sea long enough, you have probably heard of or even met a few influencers. The popularity of influencer marketing is rising simply because it works. According to a recent study, non-celeb influencers are 10X more likely to influence an in-store purchase than celebrity brand ambassadors.
[Read more…]2018 was a big year for digital marketers across the board. For the most part, it’s a fair assessment that the Google Algorithms more or less dictate how we formulate our strategies. In some cases, depending on the industries we are working with, changes to Google’s algorithms sometimes require us to throw out the playbook and start from scratch.
[Read more…]
