Creating the cool backgrops for blog photos don’t always have to be expensive. Sometimes it is all about maximizing what is already available for your use. Some bloggers spend big money to create cool looking backdrops that they will only use once. Not only is it financially wasteful, it is also a waste of time and effort. Why not create something that is slightly permanent and could be used multiple times?
As NY Times Graphic Editor Rebecca Lieb once said, “Content is the atomic particle of all marketing.”
It is the foundation on which you lay your brand, the strategy in which you draw leads in, and build your future. From our standpoint, it’s quite possibly the most important thing to focus on when building a quality brand persona. However, not all content is created equally. You need efficient methods to actually judge the effectiveness of your work, both as a marketing tool and as a brand builder. [Read more…]