Do you know your customers well?
One of the biggest mistakes of blog owners is not developing a deep understanding of their customer’s needs.
Designing your content shouldn’t be based on your interests alone. It should be a standard to collate your research and create the patterns in your data and combine it with what we call a user persona.
A picture paints a thousand words, meaning it’s an integral part of any blog especially if you want to spare your brain from the additional torture– er, task of churning out more words for your content. However, if handled incorrectly, images can cause more harm than good for your website. Some images are simply too cumbersome in size or data, which is why image compression plugins exist.
Research says that visitors spend about 15 seconds on your website. That’s how much time you have to grab their attention, engage them, and motivate them to sign up for your email newsletter. Collecting their email addresses is an opportunity for you to start building stronger relationships, promote your offers, and raise people’s awareness of your brand.
[Read more…]Advertisements are the lifeline of many websites. It’s one of the best ways to monetize one’s blog that’s for sure; this makes the said monetization method a double-edged sword. As with anything bountiful, it tends to get abused, which is why we see some websites applying ads to their webpages more than generously. This has led to a pushback in the form of AdBlock and of course, AdBlock users.
Content marketing is the bread and butter of a lot of blogs these days. By definition, it’s a form of marketing that focuses on the creation of content to be distributed to a target audience online. Of course, the bigger the audience, the better the views which, in turn, increases your blog’s popularity or revenue. Luckily, it’s an easy task you can make easier with the help of content marketing plugins.
Whether you’re maintaining a personal blog, putting together a portfolio, or building a business website, security is paramount. As a platform, WordPress is hit more than almost any other by cybercriminals. Don’t worry, though. Securing your site is actually a lot easier than you’d expect.
Security can be overwhelming. Even a user-friendly content management system (CMS) like WordPress is, when you look under the hood, fairly technically complex (at least for a layperson). At the same time, it’s not something you can afford to ignore, even if you’re just using WordPress to host a simple digital portfolio.
[Read more…]Search engine optimization and keyword selection can be a tricky horse to tame especially for blogging beginners. There are metrics on top of metrics and layers upon layers of information you need to process. However, it doesn’t need to be that hard; you can simply remind yourself that it all boils down to adherence to search engines. How well you monitor these SEO keyword metrics plays a huge role in that.
In case you missed it, WordPress’ 5.2 update last year actually came with a significant new metric for measuring your website’s stability or quality. It’s called the site health score and you can use it as a way to find out whether your website should be functioning properly. It will give each and every WordPress website a rating from 0 percent up to 100 percent.
[Read more…]It seems like the online world is a breeding ground for controversy and arguments. In many ways, this is totally true. Every single day we see brands, influencers, institutions, and everyday people choose sides on a range of issues, give their two cents, and debate with strangers across the globe.
[Read more…]404 pages or 404 errors are the greetings one will usually see upon coming to an online page that no longer exists due to being deleted. There are also other circumstances that could force them to disappear. There’s no doubt that 404 error pages can be intimidating; they are also are often sad or disappointing to encounter… the thing is, they don’t have to be.
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