Editorial policy

What we stand for

The media is dividing people on purpose, because division keeps an audience. We think that is a bad deal for the people inside it and we say so. We are on the side of the reader whose mind is still open.

No side

We have no politics, diet, portfolio or church to sell. Every outlet gets the same four questions: what does it tell its audience about itself, how does it keep them, what do they learn to count as evidence, who is the enemy. Right, left, wellness, finance, religious, gendered, contrarian and mainstream-centre are all covered, and all covered the same way. If a piece reads as a brief for one tribe, it does not run.

No false balance either

Treating every claim as equal is its own way of pandering. We say when something is false. We do not treat “the other side believes it” as proof that it is.

Real outlets, real names, real numbers

We write about specific publications, shows, newsletters and people, and we spend real time inside them before we write about them. Every subscriber count, revenue figure and ratings number is sourced and linked, and we say when a number is the outlet’s own claim.

Go after the machine, not the reader

The voice is direct and we enjoy it. The target is the model, the incentive and the operator who built it, never the person inside the audience, who is usually responding sensibly to what they have been shown.

Psychology is in scope

How people decide what counts as evidence, why disagreement starts to feel like an attack, how an identity gets attached to a feed. This is not self-help.

How our articles are made

Every article here is written by a person whose name is on it. They did the research, made the calls, checked the facts and stand behind every line. We use AI tools in our newsroom the way we use search engines and spreadsheets: to gather and check material faster. They do not choose what we cover, they do not write our articles, and nothing goes live until the person on the byline has read and approved every word. Where a piece uses AI-generated material directly, such as an image or an analysis produced by a model, it says so where it appears. Articles under The Blog Herald Editorial Team byline work the same way: a member of the team wrote it and answers for it.

The map

The Polarization Map scores outlets on how they write and whom they link to. It never scores whether they are right or wrong, and it has no left-right axis. The method is public and every score shows the evidence behind it.

Ownership and money

The Blog Herald is published by Brown Brothers Media and funded by advertising. Advertisers have no say in coverage.

Corrections

We correct fast and visibly. Write to corrections@brownbrothers.io or use the contact page.