A brand new study from search tool company SEMrush has conducted a study to determine what factors influence a website’s position or ranking in Google. For many years there have been debates and assumptions about Google’s ranking factors. However, business owners can’t rely on assumptions and speculation to determine the search ranking success of their websites. To help businesses better understand what factors are behind Google’s complicated and mysterious algorithm, SEMrush’s aim is to help SEO specialists have the tools and the information necessary to optimize and streamline their efforts. Here are the highlights from their study. The full study can be found here. [Read more…]
So, you finally set up the blog you’ve been talking about at every family gathering for the last 5 years. Maybe you consider yourself a WordPress-wizard, a dabbler in the dark arts of internet blogging. Even if you are just a newbie, the sense of accomplishment in running your own website can be a huge boost. However, in the age of Twitter and Facebook, you have to find a way to stand out from the crowd of blogs and e-businesses clogging up the internet. Knowing the ins and outs of your WordPress platform can give you an edge in making your site more appealing to visitors. It’s worth asking yourself if you really are getting the most out of WordPress. [Read more…]
In order to maintain a successful online presence, you have to be consistent and diligent, ensuring you’re utilizing multiple tools to help boost your brand visibility. To do this, weave together areas of Social Media, organic marketing, and website activity for maximum results. Let’s not forget that implementing strategy and making use of analytics goes a long way too. It can feel like a lot to take on all at once but begin well, with a strong domain, professional social media etiquette, and a powerful web host, and you’ll see your online presence sky rocket.
The purpose of social media, apart from creating buzz within your following is primarily to lead your audiences back to your website. Posting outside links to relevant content will keep your following on their toes while showing them you’re interested in what others in your industry are discussing. This should be done 25%-50% of the time with a bit of additional wiggle room for re-tweeting on Twitter. The other 50-75% of the time, you want to be linking to new and engaging content posted on your website. [Read more…]
If you work in digital marketing, SEO, or the media industry generally – you’ll understand first-hand the impact that the internet has had on our everyday lives. From starting as a means to connect small computer networks together, the internet has grown from niche to universal in pretty short order.
In 1990, around 300,000 computers were connected to the internet, by the year 2000, this number had grown to 300 million, an increase of 100,000% in just 10 years! Six years later, and thanks to the rise of mobile devices, over 2 billion phones were connected, and this number keeps growing.
These incredible figures demonstrate why SEO has quickly gone from a side job for the IT department to a whole industry, and the future of the internet doesn’t stop with smartphones and tablets.How to Prepare Your SEO Strategy for the Internet of Things Click To Tweet
Traveling is an exciting and enriching experience that allows people to gain insights from the places they visit and the new people they meet. It is for this reason that many travelers have decided to start a personal blog which enables them to share their enjoyable experiences and lessons learned. Some have also committed themselves to share useful tips that travelers can apply wherever they go to avoid problems.
But while traveling may be fun, blogging is another story. This activity requires patience, perseverance and an interest to write regularly for one’s blog to provide their target audience with fresh content. [Read more…]
It is a fact these days that more young people are into blogging and more are interested in starting their own blog for varied reasons. While some simply want to share their personal experiences as they take on life’s varied challenges, the others are bent on earning from their sites. Regardless of one’s reason to blog, though, one important aspect that should not be taken for granted is search engine optimization or SEO.
SEO makes a huge difference in driving traffic to your blog and being ignored by your target audience. It takes consistent effort to make it work moving forward and every new blogger should be mindful of this. Here are several beginner blogging tips to help you get started on your blogging journey. [Read more…]
As a blogger, you want your content to reach a wide audience. You want traffic, conversions, and satisfied subscribers. Checking your daily stats for progress can be just as enjoyable as sipping down a freshly brewed cup of coffee.
What if you’ve discovered the majority of your traffic bounces after a few minutes, or even a couple of seconds? If you’re wondering what you’re doing wrong, you’re not alone. You could be attracting the wrong readers, or your readers might be skimming your content. [Read more…]
When it comes to effective blogging and search engine optimisation (SEO) practices, every independent project or small business needs to pay attention to certain key elements of online etiquette.
If you’re a blogger, it pays to remember that millions of readers are out there right now, hunting for content to consume; there’s no reason why it shouldn’t be yours, so long as they’re able to find it easily. Similarly, for small businesses, customers are looking to invest in the precise service or product you offer right now – but if those customers don’t see your website within a few quick clicks, they’ll buy from one they do find. [Read more…]
Infographics have been a hot marketing strategy for the past few years because of their ability to represent information in a concise, powerful way. As far as visual representations go, though, are there other communication strategies that work equally well? After all, as with any trend, infographics could go out of style at any time. The blogger who innovates on visual marketing is the one who’ll steal the scene.
Exploring Your Options
One reason bloggers have become so dependent on infographics might be that their ubiquity has created a situation in which marketers think infographics are the only option for visual content. This couldn’t be further from the case. Similar to infographics, yet unique in their purposes, are such forms as charts and digital posters. [Read more…]
Do you like a side serving of science with your SEO content tips? If so, Search Engine Land’s periodic table of SEO success factors makes for an interesting read. It’s not so much science, more SEO tips presented in a ‘sciencey’ kind of way, but it does tell you all you need to know about the importance of kick-ass content. As you can see, the very first element on this periodic table is quality content, which shows just what a huge impact it can have on your search engine rankings. In fact, creating good content is probably the most important off-page SEO factor there is.Creating good content is probably the most important off-page SEO factor there is. Click To Tweet