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Lachlan Brown

Lachlan is the founder of HackSpirit and a longtime explorer of the digital world’s deeper currents. With a background in psychology and over a decade of experience in SEO and content strategy, Lachlan brings a calm, introspective voice to conversations about creator burnout, digital purpose, and the “why” behind online work. His writing invites readers to slow down, think long-term, and rediscover meaning in an often metrics-obsessed world. Lachlan is an author of the best-selling book Hidden Secrets of Buddhism: How to Live with Maximum Impact and Minimum Ego.

227 Articles Published | Follow:
What your media kit says about you before you say a word
Before the creator economy, there were blog networks — and most didn’t survive
Children who grew up in households where adults never talked about their feelings often become the most compulsive writers in adulthood — using words on a page to do the emotional work their families never modelled
The bill that almost criminalized anonymous blogging in Brazil
Google didn’t kill blogs with AI overviews — it revealed which publishers were writing for robots and which ones had actual readers