Tools & Platforms

WordPress, Substack, Beehiiv, Ghost and the rest of the publishing stack: what each one does to your work and your audience.

The Substack model was built on the idea that writers could own their audiences by moving them off platforms, and the writers who did it are now discovering that the email inbox is a platform with its own rules, its own deliverability decisions, and its own terms of service
Google built its business by organizing other people’s writing and sending readers to it, and it is now building a system that reads that writing and answers the question so completely that the reader has no reason to visit the person who wrote it
The people arguing about WordPress went quiet in 2026 and the problems that caused the argument are still there
Substack is quietly becoming a video platform. Writers should pay attention
The websites everyone used to visit when they were bored before social media took over