Creator Economy

The money and the power: sponsorships, memberships, influencer deals, ad rates, and who captures the value of an idea.

Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

One food blogger watched her traffic fall from close to a million monthly pageviews to under 200,000 after Google’s AI Overviews started answering exactly the questions her posts were built to rank for, down to “how to cut a banana”

The Substack model was built on the idea that writers could own their audiences by moving them off platforms, and the writers who did it are now discovering that the email inbox is a platform with its own rules, its own deliverability decisions, and its own terms of service

AI can produce a blog post in seconds and most readers cannot tell the difference and that is not the problem people think it is

The blog where strangers mailed in their deepest secrets — and revealed what people hide from everyone