Video & Social

YouTube, TikTok, Instagram, podcasts: the attention platforms, their rules, and what they pay.

Premium Lite’s revenue split favors long-form 55/45 over Shorts — a ratio YouTube has reused, not invented, across its revenue systems
YouTube didn’t become an unofficial film school by accident. It became one because creators could fail publicly there, over and over, until they got good
TikTok’s Creator Rewards Program and YouTube’s new watch-hour wall are solving the same problem for two different platforms: too many creators, too little payout to go around
Why studios chasing spec deals with digital creators are really just buying an audience-acquisition cost they can no longer justify building from scratch
YouTube’s first monetization change since 2018 skips the bad-actors framing and lands squarely on the roughly 85,000 channels that made the old bar work for them