Creators vs. Media

Argued pieces on independents and the mainstream: who gets believed, who gets paid, and what each side is learning from the other.

In 2007, a 107-year-old Australian woman who could no longer type began dictating a blog about surviving two world wars and the Great Depression, and kept posting until two weeks before she died at 108

Bloggers past the 10-year mark earn more than double what 5-to-10-year bloggers make each month, but a 2025 survey of 187 bloggers found their revenue per pageview is actually lower

One food blogger watched her traffic fall from close to a million monthly pageviews to under 200,000 after Google’s AI Overviews started answering exactly the questions her posts were built to rank for, down to “how to cut a banana”

53% of Gen Z say becoming a creator is a viable career and the industry that used to mock that idea is now paying attention

Why some people trust a stranger on TikTok more than a credentialed expert — and what that may say about how exhausted people have become with being talked down to