Big data is characterized by its velocity, its variety and its volume, meaning big data is a lot of data that comes in fast from many sources. While in the past large companies were the only ones with the resources and the money to maintain data infrastructures large enough to exploit the collection and use of this type of information, with today’s technologies, even small businesses can harness a wealth and breadth of information with little expense and little effort. Big data isn’t just for big businesses anymore; take a look at how your small company can capitalize on big data’s potential:[Read more…]
By now, most people have seen or at least heard about the TV show “Intervention,” in which family members and friends conspire to lure a troubled loved one into getting essential treatment for a longstanding, life-threatening addiction. Sometimes it works. Sometimes it doesn’t.
Well, today we’re going to hold a different kind of intervention: a virtual one to reach out to the many executives out there populating the modern workplace, and who are good or even great at their jobs, yet make the mistake of assuming that their competence extends into the blog writing space. No, this delusion is (obviously) not life threatening. But it does indeed damage a business’s brand, reputation and in the big picture, the bottom line. That leads to budget cuts and job losses.[Read more…]
While every professional is entitled to their own opinion, some blog posts are just plain bad. They don’t perform well, they don’t attract visitors to your site, and they may be actively hurting your business’s reputation. Most businesses that have been blogging for a while will have at least one post that isn’t living up to its potential. The good news is that blogs are not static pages. Professionals can change, rearrange, alter, edit, and delete blog posts with the click of a button. Here, we’ll provide detailed instructions for enhancing bad blog posts and provide advice for businesses looking to improve their content production:[Read more…]
Every profession has its own set of basic necessities. Carpenters need woodworking tools. Rocket scientists need to really know how to use numbers. Bloggers need the Internet for a place to publish their brilliant prose.
But, you need much more than that. If you’re just getting started down the road to becoming a successful blogger, make sure that you meet the following requirements.[Read more…]
With the advent of the digital age, many businesses are flocking towards building an online store to benefit from ecommerce sales.
Making use of the digital channel to increase sales and generate revenue has become so crucial that global spending on martech is approaching a staggering $100 billion. Currently, with 1.92 billion global digital buyers, industries and businesses must consider the significance of the digital world in driving sales.[Read more…]
Being a blogger sound easy. You just share your thoughts by writing down articles and prom oting them, right?
While the process above rings true up to today, it’s not as simple as it seems.
As the days pass, more and more people launch their blogs in the hopes of making it big.
That’s good and all, except for this problem:
The market is becoming more saturated and competition is becoming fiercer.
Did you know that 4 million blog posts are published daily? That means publishing a post on your blog is akin to dropping a pin in the middle of a forest.
As a blogger, you want to make your effort count!
You want your target audience to read and engage with your posts.
And arguably the best way to do that is through SEO – specifically keyword rank tracking.
Why should you track your keyword ranking?
You’re probably expecting me to say that building links, creating good content, and engaging with your audience as the key to your SEO campaign.
Don’t get me wrong: all of the above are important.
But here’s the thing about keyword rank tracking that people don’t talk about:
It gives you a bird’s eye view of your blog’s SEO performance thus far.
Keeping tab of your search rankings shows which among your posts are ranking on Google and are generating the most organic traffic
Even if you don’t practice SEO, there should be at least a page on your blog that’s ranking for a keyword or two.
Once you have the data on hand, you simply optimize them to rank higher.
No need to create new content (at least not now).
Make your pages better to increase their search rankings and drive even more traffic to your blog!
This way, you take advantage of low-hanging fruits on your blog and give them a little nudge.
With just minimum effort, you can yield maximize results if you track your keyword ranking the right way.
Speaking of which…[Read more…]
If you look at the most successful bloggers, you’ll notice that almost all of them, from Jon Morrow to Pat Flynn, sell digital products. It’s far more popular and far more lucrative than selling physical products or advertising space, or using affiliate marketing.[Read more…]
Choosing the right domain name is vital when you’re starting a new blog. Your domain name will be the brand that people associate with your blog. Even though choosing a domain name may seem inconsequential at this early stage, it’s a critical decision that will stick with you, your blog, and your potential business for many years to come.[Read more…]
WordPress is by far the world’s most popular content management system (CMS). That’s in large part due to how easy it makes it for non-techie users to build a website on their own. With thousands of creative WordPress themes and plugins to choose from, it seems all so simple. However, creating a WordPress website is one thing—building a successful site is entirely another.[Read more…]
Ecourses have become quite popular these past years with many people looking for ways to improve their skills even in the comfort of their own homes.
This business article that features Danielle White shows you how profitable selling e-courses are in this day and age.
While it may seem like it requires tons of work, you don’t need an MBA or Ph.D. to create your own e-course.
You just need to know enough to be able to create a course that will help others improve their lives.
Excited to launch (or re-launch) your e-course? Then let’s begin![Read more…]