The world of content marketing is getting very competitive with each passing year. Every marketer out there is publishing content today with the aim of reaching out to a wider audience online.
According to a report by eMarketer, 60% of marketers create at least one piece of content each day. In such an immensely competitive market, you cannot afford to just churn out content and hope for it to work.
[Read more…]If you’re publishing content in a saturated niche, you can’t skate by with basic content marketing strategies. You need to become the center of attention within your market and position yourself above your competitors.
[Read more…]With so much marketing advice out there for businesses, how do you know which pieces are worth investing time and effort in for your clients and which you should just discard in the bin?
The digital marketing landscape changes rapidly, we all know that, and that’s what can make marketing your client’s business online so darned difficult. Should they sign up to Facebook, Twitter, Snapchat and Instagram for their business? And what about Pinterest? Is their audience on there, too?
[Read more…]These days everybody has a blog. So why shouldn’t law firms? It’s becoming more and more common for businesses of every kind to maintain a blog that keeps readers up to date on industry developments, news about the organization, and general knowledge about the field. Maintaining a quality blog has numerous benefits to law firms in particular. We’ve put together just seven to consider.
[Read more…]If you’ve been writing for a blog for a while, you’ll likely consider the ways you can spice things up. It might be because your readership is declining and you want to recover swiftly. It might be so you can expand, and possibly trounce your top competitors once and for all. It might just be because you’ve found yourself in a rut and you’re looking for something different.
In all these scenarios, the solution could be turning to more diverse types of content.
[Read more…]Have you ever read an article on the Internet? Or a social media post? What about an email? Or watched a video shared on Twitter?
These are all examples of content marketing.
[Read more…]A bot is a computer program that simulates communication with a person in a conversational interface. These are of two basic types: those that use Automated Help (AH), like automated phone systems, and those that use Artificial Intelligence (AI), which we’ll focus on in this article.
Thanks to the immense progress in artificial intelligence and mobile, marketers can use chatbots as a powerful and effective tool for enhanced user interaction. In fact, according to research in 2016 by Imperva Incapsula, bots were responsible for generating more than fifty percent of internet traffic, as demonstrated in the graph below.
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Chances are that you’ve encountered a meme in one form or the other, even if you’re not aware of it. As a matter of fact, it is nearly impossible to be an Internet user and not know what memes are.
A meme can be a photo, a song, a short video, an animation or a GIF that contains ironic and yet comical messages. The text is used to provide commentary to a picture or any other meme format and the combination of the text and images is what makes a meme funny. Although their main goal is to amuse, memes can be used for a wide array of purposes, including marketing. [Read more…]
Whether you’re a realtor using blogging to further client interest and SEO, or you’re a passionate real estate investor blogging about your feats, having the right tools is essential for success.
Very few people make more than $1,000 a month on their blogs because they don’t fully understand the blogging market. Here are some things that can help you.
Credibility is key for a successful real estate blog, so be as educated as possible. You’re probably well-versed in real estate topics if you’re trying to start a blog, but it doesn’t hurt to research more about your current market. [Read more…]
Instagram marketing is something that many companies think about doing, but which not all businesses jump into. Part of the reason why this is true is simply because they do not know how effective it will be.
However, Instagram can be extremely effective for marketing. In fact, 60 percent of Instagram users find new products on the platform. Also, 80 percent of users follow a business on Instagram.
Statistics like these are very hard to ignore. This is because they demonstrate that Instagram is a crucial marketing channel for businesses that want to get the most out of their digital marketing campaigns.
Here are some great tips on how to use Instagram effectively to market your business. [Read more…]
