Content Marketing: Expectations Vs Reality

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People who deal with content strategizing and marketing have been in a crisis where their expectations were not met and got something different from what they expected. It could range from a lot of things, from online shopping, food, to even attending an event. This could lead to disappointment and demotivates you in doing things ahead of you. Such things happen to content marketers and their marketing tactics too. At times, marketers get disappointed with their strategies due to their high expectations or their process of working won’t yield any result. To get the right set of results, one must have realistic expectations and a greater deal in reality. [Read more…]

5 Evergreen Content Marketing Ideas for Virtually Any Business

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The news cycle moves fast. Indeed, what is a big story today may be totally forgotten by almost everyone after a week or two. As such, it makes sense for businesses to pursue a (mostly) evergreen content marketing strategy. Evergreen content, unlike topical content, has the potential to remain relevant for long periods of time. In theory, an evergreen piece of content should remain prescient years into the future. With that in mind, today we’ll take a closer look at this content style and explain how virtually all businesses can use it to their advantage: [Read more…]

How to Optimize Your Content Marketing for SEO

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Content marketing has been around for ages and it’s no surprise that search engines are now starting to evaluate and rank pages based on the user experience that they provide. So if your site is slow, clunky, or has a high bounce rate, then chances are you won’t show up on the first page. And this is crucial because more than 70% of clicks happen on the first page of the search results. [Read more…]