The 5 Best Content Marketing Practices for Bloggers in 2021

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If you want to succeed in the modern business world, you’re going to have to invest in content marketing.

Content marketing allows you to push your brand through unique and informative content that both educates your audience and provides them a path toward becoming a customer.

There are many forms of content marketing that work, both simplistic and complex. However, many bloggers are typically lacking in two essential resources that are vital to a complete content marketing plan.

Time and money.

As a blogger with limited time and an even more limited budget, what can you do to help start the content marketing ball rolling?

Read on to find out.

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Cool Google Sheets Add-ons for Your SEO Analytics

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SEO analytics is a great way of understanding how well a blog is performing through the use of various data. Google Sheets is one of the best tools to collect, tabulate, and analyze this data. Developers have made Google Sheets even more useful for tasks specific to bloggers and data analysts.

SEO analytics involves knowing how readers got to a website, which parts of the website they are reading, how long they stayed exploring the blog, and so on. These kinds of information are critical for the improvement of any blog. It also gives bloggers a chance to curate their work specifically for what the audiences are looking for. Collecting these kinds of data is difficult. Processing them is much more so. Fortunately, Google Sheets have a variety of add ons to give ease to multiple specific SEO analytics functions.

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Content Marketing: Expectations Vs Reality

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People who deal with content strategizing and marketing have been in a crisis where their expectations were not met and got something different from what they expected. It could range from a lot of things, from online shopping, food, to even attending an event. This could lead to disappointment and demotivates you in doing things ahead of you. Such things happen to content marketers and their marketing tactics too. At times, marketers get disappointed with their strategies due to their high expectations or their process of working won’t yield any result. To get the right set of results, one must have realistic expectations and a greater deal in reality. [Read more…]