5 Evergreen Content Marketing Ideas for Virtually Any Business

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The news cycle moves fast. Indeed, what is a big story today may be totally forgotten by almost everyone after a week or two. As such, it makes sense for businesses to pursue a (mostly) evergreen content marketing strategy. Evergreen content, unlike topical content, has the potential to remain relevant for long periods of time. In theory, an evergreen piece of content should remain prescient years into the future. With that in mind, today we’ll take a closer look at this content style and explain how virtually all businesses can use it to their advantage: [Read more…]

How to Optimize Your Content Marketing for SEO

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Content marketing has been around for ages and it’s no surprise that search engines are now starting to evaluate and rank pages based on the user experience that they provide. So if your site is slow, clunky, or has a high bounce rate, then chances are you won’t show up on the first page. And this is crucial because more than 70% of clicks happen on the first page of the search results. [Read more…]

Tips On Creating Content For Marketing For 2020

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The world of content marketing is getting very competitive with each passing year. Every marketer out there is publishing content today with the aim of reaching out to a wider audience online.

According to a report by eMarketer, 60% of marketers create at least one piece of content each day. In such an immensely competitive market, you cannot afford to just churn out content and hope for it to work.

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Pro Content Marketing Tips You Can Implement NOW

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With so much marketing advice out there for businesses, how do you know which pieces are worth investing time and effort in for your clients and which you should just discard in the bin?

The digital marketing landscape changes rapidly, we all know that, and that’s what can make marketing your client’s business online so darned difficult. Should they sign up to Facebook, Twitter, Snapchat and Instagram for their business? And what about Pinterest? Is their audience on there, too?

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7 Reasons Blogging is Essential for Law Firms

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These days everybody has a blog. So why shouldn’t law firms? It’s becoming more and more common for businesses of every kind to maintain a blog that keeps readers up to date on industry developments, news about the organization, and general knowledge about the field. Maintaining a quality blog has numerous benefits to law firms in particular. We’ve put together just seven to consider.

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Should Your Blog Extend Into Multimedia Forms of Content?

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If you’ve been writing for a blog for a while, you’ll likely consider the ways you can spice things up. It might be because your readership is declining and you want to recover swiftly. It might be so you can expand, and possibly trounce your top competitors once and for all. It might just be because you’ve found yourself in a rut and you’re looking for something different. 

In all these scenarios, the solution could be turning to more diverse types of content. 

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Should You Blend AI Chatbots into Your Content Marketing Strategy in 2019?

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What Do We Mean Exactly When We Say AI Chatbot?

A bot is a computer program that simulates communication with a person in a conversational interface. These are of two basic types: those that use Automated Help (AH), like automated phone systems, and those that use Artificial Intelligence (AI), which we’ll focus on in this article.

Thanks to the immense progress in artificial intelligence and mobile, marketers can use chatbots as a powerful and effective tool for enhanced user interaction. In fact, according to research in 2016 by Imperva Incapsula, bots were responsible for generating more than fifty percent of internet traffic, as demonstrated in the graph below.
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