“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel
Whatever the size of your business or whichever sector operate in, crafting a valuable SEO strategy is essential for survival.
It doesn’t matter if you offer the most innovative product or service on the market – if nobody knows you exist, how are you going to develop your brand, let alone make any profit? [Read more…]
There’s a reason it seems like everyone you know has taken up blogging. It’s an effective way to communicate something you care about, it’s a fun way to build community and connect with people who share your perspectives or interests, and it can be an effective business move, whether you use it as content marketing to draw attention to a product or service or collect advertising funds off of the blog itself.
But, while blogging is free and accessible to anyone, there’s a lot to learn. The good news is, whether you blog as a hobby, a supplement to moneymaking activities, or a commercial venture in and of itself, all the skills you learn are not only transferable to other marketplaces and ventures but are also in high demand. Here are five transferable skills that every blogger eventually learns: [Read more…]
In today’s age of information giants (i.e., Facebook and Google) dominating the online advertising, search, and traffic; smart marketers – most especially the content creators – know that they have to build a strong online presence to remain relevant and continually generate revenue from their content.
However, nowadays, this proves to be very difficult as these companies constantly change their algorithms – making a lot of businesses hard to be found. And understandably, lack of online visibility will make it even harder to monetize content. Because of this, creators often find themselves constantly contending with ad blockers and fighting stolen content. Moreover, worse, even the most popular creators on social media receive no rewards for the work they do. [Read more…]
Of the estimated 500 million blogs online, only a handful are generating six- to seven-figure incomes per month. These are the likes of Arianna Huffington, Mike Arrington and Pete Cashmore, in the million-dollar marks, and Pat Flynn of SmartPassiveIncome.com, and Michelle of makingsenseofcents.com, earning over $100,000 a month, to name some.
Most bloggers are not as savvy in blogging or as committed to their blogs, for various reasons. They are not maximizing the potential of their blogs, with too much time and effort gone to waste, or they’re not serious enough, like posting at irregular intervals, or writing articles that do not offer valuable information. If you have a blog but would like extra income from online sources aside from blogging, here are some ways to do it, at your own time and pace: [Read more…]
It’s a very familiar scenario: you enthusiastically launch a business blog and start publishing post after post, but instead of seeing traffic statistics surge, you only hear (virtual) crickets chirping in the distance. What’s the deal?
To start with: you certainly aren’t alone. The vast majority of business blogs — we’re talking 70, 80 or even 90 percent of them — don’t generate much traction. That’s the bad news. The good news is that bringing a dead (or dying) blog back to life is, in most cases, relatively fast, easy and affordable. [Read more…]
From adverts, to campaigns, to content, every platform needs excellent content to draw in the members of the niche targeted. Content with clear aims, and a lot to show for it, will get ahead. Working closely with a professional content production company can transform the face of your campaign. It not only frees up time for other arenas of marketing, but it also means that the written works can speak for themselves and draw customers in. Here follow some reasons why your content would be boosted with the input of a professional content production company. [Read more…]
So, you finally set up the blog you’ve been talking about at every family gathering for the last 5 years. Maybe you consider yourself a WordPress-wizard, a dabbler in the dark arts of internet blogging. Even if you are just a newbie, the sense of accomplishment in running your own website can be a huge boost. However, in the age of Twitter and Facebook, you have to find a way to stand out from the crowd of blogs and e-businesses clogging up the internet. Knowing the ins and outs of your WordPress platform can give you an edge in making your site more appealing to visitors. It’s worth asking yourself if you really are getting the most out of WordPress. [Read more…]
It’s 2017 and content is still king. But now more than ever, marketers are pressured to produce content that adds value and differentiates their company’s brand online. That’s a tall order, especially when stacked against other challenges, like finding time to create content, making it engaging, and measuring its effectiveness.
Writer’s block is another issue marketers face in the age of content marketing. It’s seemingly more and more difficult to find relevant ideas and put pen to paper. A recent study found that 75% of marketers plan to increase their content marketing investment in 2017, but only 29% use content ideation tools – the exact thing marketers need to beat writer’s block and share valuable content with their audience.
Have Writer's Block? Try These Content Ideation Tools for Marketers. Click To TweetWriting a guest post for a blog that fits in your niche is a great way to attract new traffic to your blog. If those readers like your content, chances are good that they’ll hop over and check out your blog as well. This will undoubtedly lead to some new followers and more buzz about your content – all of which are great things.
That’s all well and good, but designing a good guest post can be a project in itself. There are a lot of things to consider when writing this piece – it needs to be your best work to impress the blog’s editor, as well as the readers. You’ll need to ensure it’s properly researched, fits with your blog’s niche, hasn’t been done before on that blog, etc. [Read more…]
Infographics have been a hot marketing strategy for the past few years because of their ability to represent information in a concise, powerful way. As far as visual representations go, though, are there other communication strategies that work equally well? After all, as with any trend, infographics could go out of style at any time. The blogger who innovates on visual marketing is the one who’ll steal the scene.
One reason bloggers have become so dependent on infographics might be that their ubiquity has created a situation in which marketers think infographics are the only option for visual content. This couldn’t be further from the case. Similar to infographics, yet unique in their purposes, are such forms as charts and digital posters. [Read more…]
