The world of content marketing is getting very competitive with each passing year. Every marketer out there is publishing content today with the aim of reaching out to a wider audience online.
According to a report by eMarketer, 60% of marketers create at least one piece of content each day. In such an immensely competitive market, you cannot afford to just churn out content and hope for it to work.
[Read more…]If you’re publishing content in a saturated niche, you can’t skate by with basic content marketing strategies. You need to become the center of attention within your market and position yourself above your competitors.
[Read more…]For some people, working from home is the dream. You can wake up later, not have to worry about traffic, work in your pajamas, and take your lunch break just about whenever you see fit.
Others may see it as a nightmare, being trapped in your house all day, just a room away from Netflix tempting you and calling you out to come finish that series you watched last night.
[Read more…]Even though digital marketing, SEO, video content, and social media have put their handprints all over the business world, nothing ever quite beats a solid handshake and eye contact.
We may tell others to never judge a book by its cover while also reminding them that first impressions matter. In this digital world, there are still plenty of offline ways to connect to others, grow your business, and become successful.
[Read more…]Why settle for the WordPress default login page when you have the option to customize it? If you’re running a blog that allows users to register or it’s a WordPress membership site, or you have an e-commerce blog, you can leverage the benefits that a customized login page can give.
[Read more…]The idea of starting and running a blog can be intimidating simply because it is an ongoing effort. A one-off white paper or press release can seem like a more achievable marketing endeavor just because it’s one-and-done. However, the ample benefits of providing fresh, relevant content time and time again in the form of a blog is now well known.
[Read more…]Whether there’s purpose behind it or not, your blog has a distinct brand. But if you aren’t careful, this brand will become too malleable and, ultimately, unreliable. The key is to understand what your brand stands for so that you can instill a greater degree of consistency.
[Read more…]Your website is your second home. One of its benefits is that you can accept as many guests as you want without worrying that it will fill up.
But what if your guests leave as soon as they cross the threshold? There’re bouncing like crazy rabbits chased by a scary wolf? I’ll tell you a top-secret now… You are that wolf. Your site is repelling the visitors.
[Read more…]Content marketing is slowly becoming an oversaturated field. There are millions of articles and other written posts being published every day, so writers now need to be extra creative and imaginative if they want their marketing results to stand out.
[Read more…]Does checking your Google Analytics dashboard make you feel depressed? You’re not alone, low blog traffic stats can be an instant downer for even the most experienced bloggers. Creating a great post involves monitoring trends, researching, writing, rewriting, and a ton of editing. You manage to get through all this and then realize that no one is reading your carefully crafted post.
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