For many, the idea of working from home represents a dream scenario. Whether you’re a parent or a globetrotter, the freedom and flexibility offered by working from your laptop is rather enticing.
However, these images of sitting by a beach working a few hours a day are just part of the remote work world. There are many things people don’t know about this lifestyle, including the fact that it can be difficult to find good people to work for. [Read more…]
E-A-T score is nothing new.
In the eyes of the all-powerful search engines, this concept first came to light in 2014 when Google’s Search Quality Guidelines leaked. As Google addressed this, we got a better idea of what the acronym was all about and how important it is in determining search engine rankings. [Read more…]
Let’s be honest, creativity is one of the most versatile and powerful resources in the universe. It is the origin of all innovation and is one of the few remaining things that machines can’t fully mimic.
From a marketing perspective, creativity has the power to do amazing things. It can transform even the most boring products, services, and companies into something noteworthy and make brands stand above the pack. Take Old Spice for example. The famous deodorant brand spent decades fading into obscurity until they took a drastic new creative direction in 2008. Since then, they have become renowned for their outside-the-box (and honestly quite bizarre) ads and messaging. [Read more…]
Blogging is a mainstay of the internet. Anyone, anywhere can set up a blog with ease and start sharing their thoughts, experiences, and dreams. There are over 400 million blogs now, in various forms.
More recently, e-commerce has grown in sophistication, scale, and accessibility. Accordingly, a lot of blogs have started to monetize. You may be thinking about doing the same. Setting up an online store for your blog is an exciting step, but it’s also one easily mishandled. [Read more…]
Consumer behaviour is changing. According to Statista, eCommerce’s share of total global retail sales in 2017 was 10.2%, and that figure is set to rise to 17.5% in 2021.
With this in mind, and with eCommerce platforms becoming increasingly easy to use, it would seem that the door is open for new merchants to profit on market change.
Hence, whether you’re looking to turn your blog into an eCommerce store, open a brand-new online shop or discover new, untapped ways to maximise your profit and save on processing fees, this post is something you’d want to consider. [Read more…]
The concept of Conversion Rate Optimization, or CRO, is fundamental for anyone looking to run a business online. Until your website has a significant amount of direct traffic, you’ll likely have to rely on external advertising networks to drive visitor numbers. [Read more…]
Many people dream of becoming a popular blogger as it’s a great way to make money writing about the things that interest you. However, building an audience and turning your blog into your full-time job is not always an easy task. It can be tricky navigating the different ways to monetise your content and then there’s the whole other issue of keeping track of your income and registering as self-employed. Here we will look at some of the best ways to turn that blog into a money spinner and the best ways to manage your resulting income. [Read more…]
Chances are that you’ve encountered a meme in one form or the other, even if you’re not aware of it. As a matter of fact, it is nearly impossible to be an Internet user and not know what memes are.
A meme can be a photo, a song, a short video, an animation or a GIF that contains ironic and yet comical messages. The text is used to provide commentary to a picture or any other meme format and the combination of the text and images is what makes a meme funny. Although their main goal is to amuse, memes can be used for a wide array of purposes, including marketing. [Read more…]
If you or your clients are involved in the software-as-a-service (SaaS) industry, you probably already know this: Today’s global SaaS industry generates about $288 billion in revenue and is expected to grow to $383 billion by 2020.
You’re probably also aware of the unique challenge that SaaS marketers face: proving to their current and potential customers that their “rented” service is worth an ongoing monthly fee. In addition, SaaS and the cloud it lives in are both relatively new and full of tech-related details and processes that may not be commonly understood by their average customer. [Read more…]
I used to work a traditional 9-to-5 office job, and it has its good and bad sides. On one side, I experienced job security, work benefits, scheduled time off, and a level of comfort that my freelance career doesn’t allow for. On the other side, that job security made for a pretty boring life, and it grew old fast. That’s why I began focusing more of my attention and time toward freelance projects, until I successfully launched my blogging and writing career. [Read more…]
