Email marketing is all about engagement: how many people open and click through your emails. If you manage to get them to reply or forward your messages, you know you’re sending great content. But every list has inactive subscribers, as well, and managing them is key to better email marketing metrics. So, what do you do about inactive subscribers? Do you hold on to them, hoping they’ll eventually engage? Here’s why that’s not a good idea in the long run and why you’re better off removing them from your list.
[Read more…]The Right (and Wrong) Ways to Approach Controversy in Blogging
It seems like the online world is a breeding ground for controversy and arguments. In many ways, this is totally true. Every single day we see brands, influencers, institutions, and everyday people choose sides on a range of issues, give their two cents, and debate with strangers across the globe.
[Read more…]7 Ways to Enhance Your Blog with Video Advertising
Video is one of the most impactful ways to reach an audience, and those who use video regularly see greater engagement than those who don’t. Video can even be used to help you promote your blog if used correctly. Consider these impactful ways to use video advertising, and see your blog readership soar.
[Read more…]California Consumer Privacy Act (CCPA) Compliance Guide For AdSense Publishers
What is CCPA and how can AdSense publishers prepare for it?
The California Consumer Privacy Act, also known as CCPA, is a privacy and consumer protection bill that was passed on June 28th, 2019 in an effort to provide more transparency and control to consumers over how personal information is collected, used and sold. Similar to the UK’s regulations on General Data Protection which were implemented in May 2018, CCPA goes into effect on the 1st January 2020. Though the regulations will not be enforced until July 2020, it is important to ensure compliance well ahead of time.
[Read more…]5 Beginner’s Tips to Building a WordPress Blog
So, you’d like to give blogging a try? You must have realized by now that WordPress may just be the best tool around. After all, around 75,000,000 websites are powered by WordPress. This is a clear sign that WordPress is no doubt the most popular content management system today. And that makes it perfect for your blog.
[Read more…]Best SEO Content Tips to Help Bloggers Get More Organic Traffic
SEO content tips – This is something you would most likely use interchangeably with SEO strategies.
Well, you are not the only one.
And let me assure you that they are NOT the same!
You are probably wondering why you need to know about SEO content tactics separately when you, along with all the bloggers under the sun, are well aware of SEO strategies.
[Read more…]Want to be a professional blogger? Here are 5 skills you’ll need.
There’s a huge difference between creating any blog and creating a successful blog. CSS and HTML skills are important, as is creating engaging and shareable content. Professional bloggers also need a business-like focus on monetisation opportunities and growth. In this article, we’ll share 5 essential skills needed to create a powerful and profitable blog with real influence.
[Read more…]Why is Web Hosting Important for Bloggers?
Blogging represents a unique way for your voice to be heard online. You can write whatever you like and create your own audience from the ground up. But, like any other website, a blog requires web hosting. Before we go through things you should look for with your next hosting provider, we should point out the advantages and disadvantages of different types of hosting.
[Read more…]How to Write More Local Content (and Why You Should)
Most people who write for a personal or professional blog do so with the intention of capturing the widest possible audience. They write evergreen content, hoping to make their posts relevant for as long as possible, and try to cater to a national, or even international audience.
[Read more…]5 Ways Bloggers Can Find Marketing Inspiration
As a blogger, it’s easy to go through the motions and feel like you aren’t making any progress. And if you find yourself in one of these ruts, it’s important that you set aside some time to rekindle the flame, so to speak.
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