Each year, there is a new wave of SEO trends that digital marketing geeks won’t stop talking about until the next year. 2019 is no different.
However, in this article, we’re not going to talk about the super popular trends, but the more under the radar ones that don’t seem to be getting enough attention. With that, here are 7 SEO trends in 2019.
[Read more…]Blog sections are a dime a dozen. At this point in time, everyone and their grandparents know how important blogging is to get a name out on the web.
However, while there are millions upon millions of blog sections, very few knock it out of the park when it comes to the quality of the content. As many bloggers quickly realize, getting things up and running is only the tip of the spear. Once you hit a wall with topics, the bulk of the battle involves keeping a consistent flow of fresh content that adds something new and substantial to the conversation. [Read more…]
A bot is a computer program that simulates communication with a person in a conversational interface. These are of two basic types: those that use Automated Help (AH), like automated phone systems, and those that use Artificial Intelligence (AI), which we’ll focus on in this article.
Thanks to the immense progress in artificial intelligence and mobile, marketers can use chatbots as a powerful and effective tool for enhanced user interaction. In fact, according to research in 2016 by Imperva Incapsula, bots were responsible for generating more than fifty percent of internet traffic, as demonstrated in the graph below.
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The security of your information is paramount in the modern day. Cybersecurity issues are far more crucial than ever before. Hackers are common in the cyberspace and the consequences of hacking are often disastrous. Recent Wipro report indicates that 29% of breaches targeted personal information while 41% of total breaches were in the healthcare industry. Such statistics show that the nature of attacks has evolved and the targets have also increased. [Read more…]
For many, the idea of working from home represents a dream scenario. Whether you’re a parent or a globetrotter, the freedom and flexibility offered by working from your laptop is rather enticing.
However, these images of sitting by a beach working a few hours a day are just part of the remote work world. There are many things people don’t know about this lifestyle, including the fact that it can be difficult to find good people to work for. [Read more…]
E-A-T score is nothing new.
In the eyes of the all-powerful search engines, this concept first came to light in 2014 when Google’s Search Quality Guidelines leaked. As Google addressed this, we got a better idea of what the acronym was all about and how important it is in determining search engine rankings. [Read more…]
Let’s be honest, creativity is one of the most versatile and powerful resources in the universe. It is the origin of all innovation and is one of the few remaining things that machines can’t fully mimic.
From a marketing perspective, creativity has the power to do amazing things. It can transform even the most boring products, services, and companies into something noteworthy and make brands stand above the pack. Take Old Spice for example. The famous deodorant brand spent decades fading into obscurity until they took a drastic new creative direction in 2008. Since then, they have become renowned for their outside-the-box (and honestly quite bizarre) ads and messaging. [Read more…]
Blogging is a mainstay of the internet. Anyone, anywhere can set up a blog with ease and start sharing their thoughts, experiences, and dreams. There are over 400 million blogs now, in various forms.
More recently, e-commerce has grown in sophistication, scale, and accessibility. Accordingly, a lot of blogs have started to monetize. You may be thinking about doing the same. Setting up an online store for your blog is an exciting step, but it’s also one easily mishandled. [Read more…]
Consumer behaviour is changing. According to Statista, eCommerce’s share of total global retail sales in 2017 was 10.2%, and that figure is set to rise to 17.5% in 2021.
With this in mind, and with eCommerce platforms becoming increasingly easy to use, it would seem that the door is open for new merchants to profit on market change.
Hence, whether you’re looking to turn your blog into an eCommerce store, open a brand-new online shop or discover new, untapped ways to maximise your profit and save on processing fees, this post is something you’d want to consider. [Read more…]
The concept of Conversion Rate Optimization, or CRO, is fundamental for anyone looking to run a business online. Until your website has a significant amount of direct traffic, you’ll likely have to rely on external advertising networks to drive visitor numbers. [Read more…]
