Earlier this week US President Trump has released an executive order regarding ongoing talks on banning TikTok. The document indicates that all transactions between US companies and TikTok must be banned within the next 45 days. The large media company owning TikTok, ByteDance, is now scrambling to choose which actions to do next – to sell or to close down. There had been multiple reports that Microsoft had also been in talks with ByteDance. It is reported that the company is eyeing the purchase of the TikTok US operations. So who is it going to be – Twitter or Microsoft? [Read more…]
3 Times Social Media and Cancel Culture Helped in Snuffing Out Racist ‘Karens’
Various posts and memes about social media ‘Karens’ have surfaced recently on various video-sharing platforms. Karens, as has been officially defined, is a terminology used to describe a woman who shows excessive, inappropriate, and unnecessary entitlement or formidability. It is actually the first time that this kind of behavior has been given a ‘name’, albeit the prevalence of this behavior in the US for decades.
Based on the videos that went viral on the internet, there are two things that really tick off ‘Karens’. The first is the wearing of facemasks in public. The second issue Karens usually escalate is related to bigotry – be it gender, religion, race, or even age. White woman entitlement and racism were never put into highlight before, especially since hyper-focusing on these behaviors from women (White women specifically) is usually branded as sexist and racist.
The pandemic, added to the discussions of racial equality and police brutality, highlights how entitlement culture affects the American community. Because of this, Karen-spotting has become a national past time since the start of the pandemic. Here are a few of the most viral ‘Karens’ that was snuffed out and canceled widely on social media: [Read more…]
7 Tips to Instantly Improve Your Social Media Marketing
When you open your phone and scroll through Facebook, Instagram, or LinkedIn, it seems like there are hundreds of accounts who all have some secret to social media marketing that you don’t – how do they seem to get it right when you find it a struggle? [Read more…]
Side Hustle Tips for the Social Media Savvy
Social media began as a fun way to make connections and stay in touch across the miles, but these days, your favorite social media outlets can help you create additional cash flow. Whether you’re making extra money now or if you’re just getting started with plans to pad income from your day job, these side hustle tips are sure to help.
[Read more…]Creating a Social Media Contest Strategy to Boost Engagement
Statistics say that 98% of people have at least one social media account. To get noticed by them and increase sales, you need to be on social, too.
However, social media marketing is not all about creating a few social media profiles and sharing promotional posts.
[Read more…]7 Elements of a Perfect Social Media Video
Marketing on social media has evolved and become more dynamic than ever. Through the years, new formats have been popping up, challenging business owners and marketers to keep up and find more engaging ways to reach their audiences.
One of these formats? Video.
[Read more…]How To Increase Your Ecommerce Sales Using Social Media
With the advent of the digital age, many businesses are flocking towards building an online store to benefit from ecommerce sales.
Making use of the digital channel to increase sales and generate revenue has become so crucial that global spending on martech is approaching a staggering $100 billion. Currently, with 1.92 billion global digital buyers, industries and businesses must consider the significance of the digital world in driving sales.
[Read more…]Social Media is Dying. Here are 3 Ways to Hack it for More Traffic
According to a recent study by Buzzsumo, it’s not looking too good for social media sharing. Sharing your content on social is down 50% in effectiveness in just three years.
What worked a few years ago is a waste of time today.
[Read more…]Is Paid Social Worth It? 3 Things Every Blogger Must Know
Driving traffic — as well as driving revenue — to your blog is likely your top concern. You’re constantly assessing different advertising and marketing strategies seeking the Holy Grail: tons of blog visitors that convert into dollars.
[Read more…]How to Use Social Media Sites to Become Your Own Girl-Boss
If you’re sick of your usual 9-to-5 job, with dramatic coworkers and demanding managers then make a change! Social media is growing more and more every day, as is the need for freelancing. Here is a list of the top 4 social media sites you should be utilizing from home, which in turn will allow you to become your own girl-boss. [Read more…]
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