Video is the present and future of online content. Mark Zuckerberg himself has gone on record saying that he believes video will soon dominate the internet as we know it. In fact, a study from HubSpot found that 54% of consumers want to see more video content from brands and businesses they support.[Read more…]
Though digital marketing is a compendium of multiple facets, blogging has been the driving force for every digital marketer to earn the much-needed edge over competitors.
According to Internet Live Stats, more than two billion blog posts were written in 2018 and almost three million blogs have been posted till date.
With blogging gaining increasing importance in the present day milieu, have you ever assessed your blogging strategy?[Read more…]
Your bounce rate is a statistic related to how your visitors behave on your website. The short version is that a “bounce” occurs when a user leaves your site after a single-page session; in other words, it’s a lost opportunity. Learning how to analyze your bounce rate, and more importantly, how to reduce your bounce rate, is vital if you want your blog to be successful.[Read more…]
Ideally, bloggers should be experts in their field. After all, Google values content that is authoritative and trustworthy, and having an intimate knowledge of your subject matter is a prerequisite to blogging success. However, the problem is, most professional bloggers have to write about a wide variety of subjects. Whether you operate as a freelancer, work for a marketing firm, or specialize with a company, chances are you’ll be asked to write about something outside of your comfort zone sooner rather than later. In order to help bloggers deal with this inevitably, you can use any of these four handy tips that will help you adjust to blogging in a new industry or for an unfamiliar topic:
While there are many different types of websites you can create online, no matter which type you build, you should include a blog.
Look at a business blog as a marketing tool to build your business’ online visibility and help your business grow.
In today’s times, including a blog on your business website is just as important as the website itself. [Read more…]
Blogs are a great tool to have especially when a product or a brand wants to inform their customers. Hence, corporates, professionals and influencers are making the most out of them as a platform to spread knowledge about their brand among customers as well as regular visitors. However, business objectives call for tracking metrics if any kind of information about the company’s product is spoken about. Which is why, one needs to figure out a set number of parameters which will help define how successful was a blogpost. After buying a WordPress web hosting plan, the first action you must take is to chalk out the minute details that matter so that you can integrate them with the tips that I am about to share so that you have a great blog.
Building a successful blog is tough but possible. Here are five essential tips that you must incorporate in order to achieve the same. [Read more…]
Sometimes marketing to reach a new audience can feel impossible if your budget is limited. It’s not! There are plenty of ways to reach new readers, invest in advertising, and grow in your niche without laying out a lot of cash. Attracting and appealing to a larger audience is one of the most important things that you can do as blogger because those readers are what will help you increase your budget over time through sales and advertising. [Read more…]
It’s easy to find a blog about just about anything, which means there is a lot of competition for readers—and that makes building an audience extremely tough. You have to establish trust and build a relationship if you want people to return to your blog and share it with others. But you also have to find a way to get them to your blog in the first place.
There are standard, meat-and-potatoes methods for attracting readers, but those techniques are very common, which makes it difficult to stand out. Fortunately, there’s also a fresh crop of unique ways to build your blog audience—and a couple of them even let you get out of the house!
Not sure where to go from here? Check out these five clever ways to grow your blog audience. [Read more…]
If you are a professional blogger, there are some financial tools you should learn yesterday. Life isn’t easy for the professional blogger, especially not at first. Working for yourself, you fall out of the lines that people and governments use to classify working people. You may find you owe more on taxes than you thought possible, or that having to pay for your own health care is more of a drain than you anticipated. Fortunately, there are some established ways to save money and turn blogging into an even better career.
Techniques for Becoming a Financially Savvy Blogger
If you are a blogger, you likely work for yourself. This state of affairs presents challenges all its own. For one, you don’t have an employer who is going to pay part of your taxes, increasing your annual burden. For another, you won’t be receiving benefits, so you’ll have to either buy those or go without. Finally, your income might not be as steady as it would be if you had a salary. [Read more…]
All avid bloggers know that coming up with fresh ideas for content is one of the most challenging aspects of the trade. Sometimes you have to put in the legwork and do some research to find trending topics you can piggyback off of, while other times inspiration strikes you in the most random of moments.
In scenarios like the latter, it can be inconvenient — or even downright impossible — to capture your ideas right then and there. What if you’re in the shower, driving or with friends? If you’re not prepared, you probably would try to commit that topic to memory and come back to it later. But as we all know, that leaves the very real possibility that you’ll forget it entirely.
So instead of leaving your best blogging ideas to chance, here are some ideas for quickly and easily retaining them until you’re ready to use them. [Read more…]