The media is dividing us on purpose. We cover how.
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The outlets that tried to stay in the middle, what it cost them, and the few that make it work.
There is a particular irony in the way content strategy advice circulates online. The tactics most frequently promoted on social media, in courses, and in marke
When WooThemes announced its shift to full GPL compliance years ago, it was treated by some as a curiosity and by others as a capitulation. In hindsight, it loo
A cease and desist letter is supposed to end a conversation. It arrives with the weight of legal authority, the implicit threat of litigation, and a clear direc
There is a quiet irony at the center of modern blogging. The tools for publishing have never been more powerful, more accessible, or more polished. Yet most ind
A Hungarian lifestyle magazine recently published a horoscope article promising readers that four zodiac signs could expect significant financial windfalls in t
A publisher can spend weeks crafting an investigative feature, commissioning original photography, and building a sophisticated email funnel around a single pie
Most publishers can recall the exact moment a competitor's content outranked theirs, or the quarter when email signups dipped for no obvious reason. Rarely do t
Most publishers obsess over headlines. They A/B test subject lines, agonize over power words, and study click-through data as though the fate of their publicati
Most publishers, when confronted with declining return visits or rising bounce rates, reach for the same lever: more content, better content, different content.
Most blogs fail not because the writing is poor, but because nothing about the experience compels a reader to return. A visitor lands on a post through search o
