Infographics have been a hot marketing strategy for the past few years because of their ability to represent information in a concise, powerful way. As far as visual representations go, though, are there other communication strategies that work equally well? After all, as with any trend, infographics could go out of style at any time. The blogger who innovates on visual marketing is the one who’ll steal the scene.
Exploring Your Options
One reason bloggers have become so dependent on infographics might be that their ubiquity has created a situation in which marketers think infographics are the only option for visual content. This couldn’t be further from the case. Similar to infographics, yet unique in their purposes, are such forms as charts and digital posters. [Read more…]