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5 Best Online Interviews About Blogging You Haven’t Read Yet

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As a blogger, it is important that you keep abreast of blogging updates so that you are informed of the best practices and tactics that you should incorporate in your strategy.

Aside from dedicating time to read posts about blogging from trustworthy sites, you can also read up on interviews of the best and top bloggers within your niche.

If you have been doing exactly this to improve your craft, then you need to read the ones featured below to give you a better idea on what blogging is and how more it can be for you.

[Read more…]

Blogging Like a Rockstar with Chris Ducker

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Chris Ducker

Chris Ducker is an entrepreneur, and Founder/CEO of Virtual Staff Finder and Live2Sell. In 2010, Chris ventured into blogging, and quickly became the outsourcing authority. In this interview, we talk about how he amassed a large following, the biggest blogging mistakes and more.

You’ve been very successful in business, most notably with Live2Sell, and it wasn’t until 2010 that you got serious about blogging. Were there tips/best practices that you applied from the business world?

Being original is number one in business. If you want to do anything in business now, you’ve got to be as original as possible because it’s becoming more and more complex. The second thing is just be consistent in what you’re doing whether it’s a podcast, building out a YouTube channel, or creating a blog.

I decided to make a quality design of the blog (Virtual Business Lifestyle) apparent from the outset. I didn’t want it to look just like any other blog out there. I wanted to try and stand out, and be as original as I possibly could. When I first started Virtual Business Lifestyle, I was blogging three times a week pretty religiously for almost a year, and it certainly helped to drive more traffic to the site, increase opt-ins, and overall get the blog in front of as many people as possible. [Read more…]

The Power of Repost with Founder and CEO John Pettitt

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Repost

John Pettitt is the founder and CEO of Repost, a content syndication platform that allows you to easily republish content without it losing attribution, advertising and more. A veteran of the tech space, John has successfully lead two companies into an IPO, including CyberSource which was acquired by Visa for $2 billion.

What makes Repost a great tool for content creators?

Repost means you don’t have to create all the content yourself, and your original content can serve you beyond your own site generating audience and revenue. There is a very clear relationship between posting more and getting more traffic. In fact, traffic scales pretty linearly with the number of posts you make. Repost gives you a way of adding more content easily and quickly. Some examples – a hyperlocal site could add movie reviews from Fandango or a news site could add analysis from the Christian Science Monitor or The Economist. Sports sites can add national coverage from Fox Sports, SB Nation, FanIQ, and Bloomberg Sports.

On the outbound side, the best ad for your content is your content. Every time somebody embeds one of your articles it generates ad revenue, traffic, and brand exposure. Readers of embedded articles are 95%+ new to that publisher’s content. Where else can you get that exposure and great CTR’s with an asset you’ve already paid for? [Read more…]

Creating Killer Videos with Amy Schmittauer

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Creating Killer Videos with Amy Schmittauer

Creating great videos may not be easy, but Amy Schmittauer makes it look easy. President of Vlog Boss Studios, an agency specializing in video content marketing, Amy has also created a following on YouTube where she talks about social media, marketing and more.

What advice would you to give to someone starting video, and getting over the fear of being on camera?

It’s so much easier to talk to people directly right? Stop thinking about the lens, and start thinking about your audience. Picture one person that you would be sharing this information with, and speak to them. It’s a completely different feeling when you have the mindset that you’re helping someone with your content versus just being another recording on the Internet.

Your videos on Savvy Sexy Social are very entertaining. How do you keep people’s attention in an age when attention spans are spread so thin?

I inject a lot of personality in my videos. That’s the best way to start. If you think you can grow in this medium by being just another talking head, you have another thing coming. So people know exactly what I’m like in the real world because I’m not putting up a rouse for my videos. I also pay a lot of attention to my analytics, and my audience retention. Anything I can do to keep my video flowing quickly with non-stop information, and entertainment so they are only watching as long as they need to, increases my ability to build a relationship with them. You’ll rarely hear a pause or an “umm” because I do a lot of cutting, so we’re constantly going from point to point. There is no downtime in my videos. [Read more…]

Branding Like a Boss with John Morgan

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Branding

Called the Chuck Norris of branding, John Morgan has worked with Fortune 500 companies, celebrities, and entrepreneurs. Also an author, John’s book Brand Against The Machine currently has 4.8 out of 5 stars on Amazon.

A lot of people see a brand as a logo or design, but it’s actually more than that. What is, and what makes up a brand?

A brand is certainly not a logo or color scheme or marketing campaign. It is people’s perception of you. It represents the level of trust people have with your company. What makes up a brand is quite simply, everything. Everything you do is branding. Your attitude, clothes, service, systems, and so on, all make up your brand. That’s why so many businesses fail to build a lasting brand. They believe that their brand is based on the product, or the logo. They forget the little things. Every great brand is made of tiny little things they do well.

I’m sure there are some people reading this who never seriously considered what their brand exactly was. How do you come up with a brand? Where do you even begin?

Everyone already has a brand because everyone you’ve met has a perception of you. You might not have considered how you’re positioned in the marketplace, but it’s not too late. I recommend beginning by focusing on what you do that your competition doesn’t. It’s an instant way to stand out. In addition to that, give your brand room to breathe and grow over time. Apple was once defined as a computer company, yet today their brand is perceived differently than that. [Read more…]