As a blogger, you want your content to reach a wide audience. You want traffic, conversions, and satisfied subscribers. Checking your daily stats for progress can be just as enjoyable as sipping down a freshly brewed cup of coffee.

What if you’ve discovered the majority of your traffic bounces after a few minutes, or even a couple of seconds? If you’re wondering what you’re doing wrong, you’re not alone. You could be attracting the wrong readers, or your readers might be skimming your content. [Read more…]