If you’re publishing content in a saturated niche, you can’t skate by with basic content marketing strategies. You need to become the center of attention within your market and position yourself above your competitors.[Read more…]
With millions of blogs congesting the internet, is there space for another education blog? Education is a growing industry, valued at $1.35 billion in the United States and growing. With advancements in tools for teaching and learning, an education blog that lives and grows with the times will get a warm welcome.[Read more…]
When it comes to owning a category for your blog, the “nichier” the better. With so much content out there, it can be challenging to write about anything unique. But if you can zero in on your own one-of-a-kind voice and content, you’ll find a loyal following. Here are a few tips for making sure your blog continues to appeal to the not-so-masses.[Read more…]
If you or your clients are involved in the software-as-a-service (SaaS) industry, you probably already know this: Today’s global SaaS industry generates about $288 billion in revenue and is expected to grow to $383 billion by 2020.
You’re probably also aware of the unique challenge that SaaS marketers face: proving to their current and potential customers that their “rented” service is worth an ongoing monthly fee. In addition, SaaS and the cloud it lives in are both relatively new and full of tech-related details and processes that may not be commonly understood by their average customer. [Read more…]
So you’re looking to get into blogging but don’t know what to cover.
Or more specifically, you’re looking around and seeing way too many other blogs doing what you want to do. That can be disheartening.
There’s always room in almost every niche for another blogger. But it’s a good idea to find a unique angle to build your audience first. That means a “fitness” blog might be too generic, but a “paleo fitness” blog might be specific enough to work.
Now let’s say you want to get even more specific. You want a niche that’s untapped and ready for new content. [Read more…]