The principle of Occam’s Razor states that the simplest answer is most likely the correct answer. This truism may be applied to nearly anything in life, including the blogging arena.

How would we simplify the components of a successful blog? Surely there must be a formula that will work for anyone, right?

And there is … sort of. It’s not so much a precise formula that consists of clear steps to follow, but more a particular personality trait that every highly successful blogger has managed to identify and express in his or her commentaries. [Read more…]