How “Boring Companies” Can Get More Eyes on Their Blog

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Let’s be honest, creativity is one of the most versatile and powerful resources in the universe. It is the origin of all innovation and is one of the few remaining things that machines can’t fully mimic.

From a marketing perspective, creativity has the power to do amazing things. It can transform even the most boring products, services, and companies into something noteworthy and make brands stand above the pack. Take Old Spice for example. The famous deodorant brand spent decades fading into obscurity until they took a drastic new creative direction in 2008. Since then, they have become renowned for their outside-the-box (and honestly quite bizarre) ads and messaging. [Read more…]

Things to Remember Before Starting a Business Blog for Your Client

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In 2018 there is hardly a business out there that doesn’t try to apply content marketing in this or that form in its promotional video campaigns. However, the efficiency of these efforts can vary from outstanding to negligible – and those responsible for it often have little to no idea what causes this or that result. [Read more…]

The Beginner’s Guide to Blogging for a B2B Business

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Let’s state the obvious, there are many different kinds of bloggers. But today we’re going to split them into two—personal bloggers and business bloggers. Personal bloggers write under their own name and brand about topics that interest them—some to make a living and some as a hobby.

Business bloggers, on the other hand, are writers or marketers employed by a company to create blog content for different purposes—to drive sales, increase brand awareness, and so on.  The purpose of making this distinction is to highlight the difference between how these two types of bloggers operate. [Read more…]

4 Tips to Accelerate Your Business Blog

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According to recent surveys, most businesses have started blogging. A blog can help add credibility and put a human face on a brand. In addition, quality content should also help increase exposure and even drive more leads and sales. This is true if you run a brick-and-mortar store in a small town or have an ecommerce shop that sells products all over the world. [Read more…]

How an Industry-Specific Writer Can Improve Your Company’s Blogging

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As a business owner, you most likely don’t have time to be writing blogs for your company, even if you would like to. But according to LinkedIn, companies that post blogs 6 to 8 times a month get almost double the leads than companies that post 3 to 5 times a month. Can you afford to be missing out on those leads just because you don’t have the time to personally dedicate to blogging? No!

If you find yourself at this juncture, your best option may be to hire someone to write for your company. However, you can’t just hire anyone—as much as you may like to give your niece studying dentistry a job writing for your auto mechanic shop. No, in order to get the most out of your blogging and content marketing, you need someone who can both write extremely well and who knows about your industry. So what can an industry-specific writer offer your blogging efforts that your niece, or someone like her, can’t? [Read more…]

4 Ways to Ensure Readers Trust Your Business Blog

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Editor’s note: This post was written by Seb Atkinson, a search marketer at Selesti, a multi-award winning creative digital agency. Seb has helped a range of clients grow their online presence, from start-ups and small businesses to large international corporations. Follow him on Twitter.

One of the biggest reasons for having a blog on your company’s website is that well written, insightful posts can really help build credibility for your business, positioning your company as a leader in its field. But in order to achieve this, it’s important you ensure that building trust and credibility is part of your content creation process, as well as including all the right trust signals on your blog’s pages. In this article, we’ll discuss some ways you can ensure your readers trust your blog, and by extension, your business, leading to better brand awareness and increased sales.

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A Fresh Take on Business Marketing Strategy: Alternative Topics for Company Bloggers

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While your blog doesn’t necessarily have to be Pulitzer-prize worthy, it should certainly be value-laden. When readers finish the post, they should feel that they’ve either learned something from it or have been thoroughly entertained.

But with so many businesses now realising the value of blogging, we’re starting to see the same old stuff being churned out time and again. Recurring topics are hardly surprising given the amount of updates required of a well-maintained company blog. [Read more…]

Bloggers and Business Owners: Starting Your Year Right

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A new year has come again, and it’s the perfect time to start things right. Many of us may have made handfuls of mistakes last year, but this year signals an opportunity to realign things, to put them in order, and to begin anew. However, things left unfinished last year should not remain untouched; this new beginning is the best path we could take to fix or complete these things.

Some bloggers act like they’re celebrities in the blogging world. They divulge full details about their life and business. There is nothing wrong about that, since blogging is always personal and it is up to you to say and write whatever you want.

As a businessperson who blogs, it is unavoidable for me to reveal some details about what is happening inside my business. Many of my secrets are disclosed as I reply through threading comments, which I found harmless as long as the message is delivered in words that will not hurt my business strategy. However, I am not the type who announces everything about my business. I suggest leaving your serious mistakes as secrets, and having them fixed while delightfully continuing blogging.

As a blogger, I believe that you don’t have to delete your old posts or your whole blog to begin anew. Perhaps you can write a post to announce your excitement to do business. Excite your readers with your optimistic posts. Let them feel that something new is about to happen to your business. As a customer, it’s always good to hear something new about a certain store or product. [Read more…]

Review: WordPress for Business Bloggers

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When I first heard about Paul Thewlis’ new book, WordPress for Business Bloggers, I was very excited. As an avid WordPress user and a business blogger, I was very keen on the idea of reading a book targeted specifically to my kind of blogging. Though I’ve owned and read many books about WordPress and about blogging in general, none have seen so targeted to me.

However, the title of the book doesn’t do a great deal to describe it. One could not possibly do a thorough job of describing business blogging and WordPress within the confines of the same 350 page book so it has to either be A) A book about business blogging that touches on WordPress or B) A book about WordPress that touches on business blogging.

The book, for better or worse, is the latter. Only one chapter, the first, really delves into the business blogging and most of it is about planning. The rest of the book is a basic, if solid, overview of blogging and WordPress in general.

This is not to say that it is a bad book, just that those who might be most excited by the title may find it a bit basic and frustrating. On the other hand, there are others that might pass it over that could find it very useful. [Read more…]

Google’s Matt Cutts offers three tips for ‘Company Blogging’

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Google’s Matt Cutts writing on his personal blog offers up three tips for company blogging.

His best tip is #2:

Don’t trash talk a competitor.

Your product should be strong enough that you don’t have to diss a competing company. Back in 2002, an article in the Boston Herald showed up about another search engine. The article claimed that “The entire XXXXXXXXX Catalog is updated every 9 to 11 days.” I knew for a fact that wasn’t true and at first I wanted to rip that claim to shreds like a bulldog. But (with the advice of some wiser Googlers), I decided to take the high road instead of picking a fight. In fact, claims like that motivated Google to be fresher and faster. Now I believe Google has the freshest index of any of the major web search engines.

What advice would you give someone blogging for/about their own company or employer?