Are Readers Reaching Your Call To Action?

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Business blogs are goal oriented. The aim is to get a point across from your reader, and in many cases, the emphasis is on getting the reader to use your service or buy your product, a point typically driven home by the call to action (CTA) at the end of the post. But what happens when readers don’t get to the end? If you can’t carry them through to your CTA, then your blog post isn’t doing its job.

To keep readers on the page and carry them all the way to the end, you need to be strategic. These three strategies will boost your blog and make you CTA count, because writing a great CTA isn’t enough if your audience isn’t reading it.

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3 Possible Solutions to the Most Common Corporate Blogging Problems

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The task of writing a corporate blog can be a massive beast to tackle. Corporate blogs require flawless information, a signature voice, and messaging that resonates with target readers on a personal level. That said, you need to have a granular understanding of the company’s branding elements and how to leverage them to accomplish desired goals. 

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How “Boring Companies” Can Get More Eyes on Their Blog

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Let’s be honest, creativity is one of the most versatile and powerful resources in the universe. It is the origin of all innovation and is one of the few remaining things that machines can’t fully mimic.

From a marketing perspective, creativity has the power to do amazing things. It can transform even the most boring products, services, and companies into something noteworthy and make brands stand above the pack. Take Old Spice for example. The famous deodorant brand spent decades fading into obscurity until they took a drastic new creative direction in 2008. Since then, they have become renowned for their outside-the-box (and honestly quite bizarre) ads and messaging. [Read more…]

Things to Remember Before Starting a Business Blog for Your Client

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In 2018 there is hardly a business out there that doesn’t try to apply content marketing in this or that form in its promotional video campaigns. However, the efficiency of these efforts can vary from outstanding to negligible – and those responsible for it often have little to no idea what causes this or that result. [Read more…]

The Beginner’s Guide to Blogging for a B2B Business

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Let’s state the obvious, there are many different kinds of bloggers. But today we’re going to split them into two—personal bloggers and business bloggers. Personal bloggers write under their own name and brand about topics that interest them—some to make a living and some as a hobby.

Business bloggers, on the other hand, are writers or marketers employed by a company to create blog content for different purposes—to drive sales, increase brand awareness, and so on.  The purpose of making this distinction is to highlight the difference between how these two types of bloggers operate. [Read more…]