If you’re used to writing straightforward, conventional articles as blog posts, it’s hard to break out of that habit. But if you shake things up by writing a post that highlights an innovator or influencer in your community, you might be able to see better results, and ultimately drive more traffic and loyal readers to your blog.
#xamples of Spotlight Profiles
There are many different ways you can highlight an individual, so it’s tough to come up with a singular definition. Typically, these “spotlight” profiles focus on one person, including their history, their current company or organization, and their perspectives on a handful of industry trends. It may take the form of a review, a biography, or even an interview, depending on your intentions. [Read more…]