As part of its ongoing fight to reinvent itself as a truly profitable social media company, Twitter is once again looking to make a change: hiring ex-Apple executive Natalie Kerris.
Techies care about their health and staying fit too! With the advent of the mobile technology era we’ve seen a plethora of apps, websites and gadgets geared towards conquering and tracking everyday life and improving productivity. The truth is that most of us find every excuse we can to never workout or indulge in as much as we want in our sweet tooth. We constantly look for ways to make tracking meals and those calories easier and Kickstarter has helped to launch quite a few products to help us with just that. The Apple Gazette Kickstarter store tracks and showcases fully-funded Apple-centric products geared towards our techies and lots of other products.
I found a couple health conscious launched projects that will definitely inspire you to start monitoring and working toward a healthier life. [Read more…]
Viral videos are pretty hit or miss, and not many brands can match the virality of independent series like Awkward Black Girl. Still, the brands who try can end up winning big: Old Spice and Progressive are just two brands who’ve used humor, silliness and social media to achieve virtually instant name recognition. Videos that are useful or entertaining are the most shared, but there’s no real formula to making a viral video. That doesn’t mean, however, that brands won’t try–and some of them succeed.
For the first few seconds of Till Dance Do We Part it’s not hard to think this is a real show. It’s flashy and gaudy and just weird enough to be plausible: big audience, technically skilled dancers, and a judge who looks like a cross between Liberace, David Alan Grier and Prince. So, when the camera cuts to a female dancer smacking sidelong into a washing machine, the viewer’s surprised. We’ve just been tricked into watching a nearly pitch-perfect pastiche of reality show–and when the punch line comes, the viewer feels a little cheated. That’s what makes it compelling: for a split second, the viewer is left squinting at their laptop screen, not in on the joke.
But that doesn’t last long, and the punch line becomes genuinely funny. It shouldn’t be, because laughing at people who hurt themselves isn’t nice; but the slapstick element is a reminder of just how absurd the reality television industry has become. With the appearance of appliances comes the relief that a dance competition this crazy isn’t actually real. It’s what makes this video both entertaining and shareable. This month-old Sears commercial is proof that virality sometimes doesn’t happen. But Sears’ brand is recognizable enough that it doesn’t need an instantly measurable ROI, and this commercial will eventually become a gamble that pays off.
Apple divulged on Tuesday that it would be announcing the iPhone 5 on September 12, 2012. The company sent out a graphic that features the “12” for the press conference date with a large “5” shadow under the image. Revealing the name of a gadget before it arrives is a first for the world’s largest tech firm.
In 2011 Apple surprised everyone when it revealed the iPhone 4S after media outlets spent months calling the device the iPhone 5.
Apple pulled the same shenanigans in March of this year when the company revealed the ‘new iPad” in place of names that included iPad 3 and iPad HD (because of its Retina display).
With previous product releases Apple has received some backlash, for example when the iPhone 4S was released those in attendance seemed underwhelmed by the slight modifications made from the iPhone 4 to iPhone 4S models, focusing almost solely on Siri voice-assisted technology.? [Read more…]
For the first time the tablet based iOS system will feature a 4G LTE data connection and users will be greeted with a 9.7-inch Retina display.
Also up for grabs starting at $499 is a 5 megapixel camera that uses the same optics sensor as the iPhone 4S which also means 1080p video recording.
Speaking about the new display Phil Schiller, Apple’s SVP of worldwide marketing revealed:
“[It has] text sharper than a newspaper. Photos will look incredible. Fonts look amazing. [It has] the best mobile display that has ever shipped.” [Read more…]