Blogging has become straight forward especially for those who have already nailed their familiarity with content management systems. But once in a while, it would be nice to explore other forms of digital publishing. Online news outfits have been producing special multimedia reports (like this sample from the New York Times). These are graphics-intensive, data-reliant, and visually appealing stories. One way you can start exploring this concept and practice this the easy way is through Mobirise. [Read more…]
Creating the perfect app is possible you have a clear objective. All applications are created to address a problem that users are facing. Most apps tend to fall out of favor with users because they do not address some core issues that users face on a daily basis. In order to create the perfect app, you need to follow a clear roadmap. Here are 7 steps to creating the perfect app. [Read more…]
Vlogging, or video blogging, is an invaluable asset for bloggers. Did you know that videos are the number one form of content to attract and engage people on the internet? This means that, if you haven’t yet, it’s time to shake up your content plan and start posting different types of videos on your blog.
In this article, we’ll learn about the various kinds of video content you can use and how to make the best out of them. [Read more…]
There’s a vast difference between the best and worst blogs, regardless of topic. To help, we’ve recently covered some of the best ways to improve your blog. Taking active measures, such as learning improvement methods, is essential for long-term success. Much of the advice discussed in recent articles applies directly to today’s subject: game blogging.
Writing about games is a multifaceted subject. Writers may focus strictly on reviews or hot industry topics. Others cover both areas and more, providing editorial pieces, too. Whether you are looking to enhance your game blog or start a new one, there is a lot to learn. [Read more…]
I see videos. Videos everywhere. And you probably see them, too.
Wherever you look – Facebook, blogs, and even Instagram – videos are all the rage. Whether they are short clips less than a minute long or longer TVC-like videos, these materials catch people’s attention when properly created. [Read more…]
Adding video to your blog can be a really fruitful investment. It can radically increase viewer engagement, boost your site rankings on Google, give your viewers a sense of relationship with you, and it’s a great way to get information across in an easy to understand way. There’s no doubt about it. When you use video on your blog, it can have a strong, positive impact.
According to Technology Innovations Management Review, a study was undertaken using MRIs to observe brain activity and its connection with consumer behavior. The result of this Neuromarketing study suggested that test subjects associate themselves with objects (including people) seen on video. They tend to think “the person on the screen is me”, and they behave, react, and feel accordingly. [Read more…]
One thing we learn from a very young age is that being liked matters. From being chosen on the best football team to getting that dream job ahead of someone equally as capable, being seen in a positive manner and with positive sentiment is of notable benefit.
The same is true for brands and if people have a high opinion of your services or product, then they’ll find it more desirable and be more inclined to purchase it.
In this day and age brands tend to deal with people on a one-to-one level mainly over social media. So, creating positive sentiment on social media around your brand is important – in fact it matters a lot!
Remember back when we used to read the morning paper over breakfast? Well, that practice is quickly dying out, as print publications are replaced with app subscriptions. Mobile reading apps can adjust on the fly to breaking news developments, giving users a constant stream of up-to-date information. While we want to get the latest scoop on world news, national events, and industry developments, it’s also easy for us to suffer from information overload. So mobile users have a need for apps that can filter the useful data from the rest of the noise. Take a look at these four reading apps that fit the bill for news addicts. [Read more…]
Viral videos are pretty hit or miss, and not many brands can match the virality of independent series like Awkward Black Girl. Still, the brands who try can end up winning big: Old Spice and Progressive are just two brands who’ve used humor, silliness and social media to achieve virtually instant name recognition. Videos that are useful or entertaining are the most shared, but there’s no real formula to making a viral video. That doesn’t mean, however, that brands won’t try–and some of them succeed.
For the first few seconds of Till Dance Do We Part it’s not hard to think this is a real show. It’s flashy and gaudy and just weird enough to be plausible: big audience, technically skilled dancers, and a judge who looks like a cross between Liberace, David Alan Grier and Prince. So, when the camera cuts to a female dancer smacking sidelong into a washing machine, the viewer’s surprised. We’ve just been tricked into watching a nearly pitch-perfect pastiche of reality show–and when the punch line comes, the viewer feels a little cheated. That’s what makes it compelling: for a split second, the viewer is left squinting at their laptop screen, not in on the joke.
But that doesn’t last long, and the punch line becomes genuinely funny. It shouldn’t be, because laughing at people who hurt themselves isn’t nice; but the slapstick element is a reminder of just how absurd the reality television industry has become. With the appearance of appliances comes the relief that a dance competition this crazy isn’t actually real. It’s what makes this video both entertaining and shareable. This month-old Sears commercial is proof that virality sometimes doesn’t happen. But Sears’ brand is recognizable enough that it doesn’t need an instantly measurable ROI, and this commercial will eventually become a gamble that pays off.
The Rise In Popularity Of Instagram
With the increasing popularity of social media communication, here comes another application that’s been creating a huge buzz around the internet for a while now: the image uploading app. Instagram. Instagram is so popular that it has gained more than 4.5 million users in less than a year. Like Twitter, members can follow your posts but instead of words, you get to post photos and then your follower can “like” your photos and leave you comments, for whatever reason, many people are fascinated by this. But what’s even more amazing about Instagram is that even professional fashion photographers and Hollywood celebrities are getting hooked by its immense popularity. It has even caught the attention of the number one social media site: FaceBook.