5 Video Marketing Strategies That Assure You Success

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For the quintessential digital marketer, his day looks something like this. There are screens all around him. From his pocket to car to office to home, he is probably looking onto a digital screen. And most of the time, he is likely to come across video content. With 55% of the population watching video online every day, a video is no more one piece of your overall marketing plan, but it needs its own marketing strategy altogether. With relevance to this data, we can easily bet that videos are indeed a huge part of an internet user’s experience and expectation. To rephrase it, they are an absolute must have in the marketing strategy. [Read more…]

Super Useful Email Management Tips and Tools

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If you had to take a guess, how many emails do you think are sent every day? One million? Ten million? One hundred million?

You wouldn’t even be close—not by any stretch of the imagination. In fact, every day, people send close to 200 billion—yes, that’s billion with a “b”—emails. That equals about half the day for the average working person—so well over two hours for someone with an eight hour work day. That might explain why we are on our computers and smart devices, it seems, all the time. [Read more…]

What is Cornerstone Content And Why It’s Important

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Making your website accessible and easy to navigate can be the difference between retaining visitors and losing them to other sites. Strong, well-designed cornerstone content is a major factor in keeping traffic on your site and improving your customer experience. This content can also help you improve your SEO, which will boost your place in search results and bring more viewers to your site. If you don’t already have well-written and designed cornerstone content, start today so you don’t miss out on the benefits it can bring to your business. [Read more…]

4 Things You Need to Know When Funding Your Freelance Business

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Freelancing comes with a lot of perks – time flexibility, autonomy, and no pay ceiling. More people than ever before are leaving their corporate jobs, and the pressures an office environment brings, with the sound belief that being your own boss and freelancer is a better option.

It’s a huge step to start your own freelancing business, but it’s worth the leap for many people. If you’re ready to enjoy the advantages of self-employment and launch a freelance business, take a look at these 4 things you should consider before quitting your day job. [Read more…]

The Ultimate LinkedIn Cheat Sheet

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Facebook may have 1.7 million users, Twitter 313 million, and LinkedIn “only” 106 million, but any self-respecting blogger or content marketer knows that the last network cannot be ignored. That is, if you want to build a professional brand that will help cement your credibility in your chosen field.

The general consensus is that LinkedIn is the professional’s social network, something which anyone can surmise with a perfunctory look at the platform.

It is thus a pity when new bloggers – or some experienced ones – fail to take advantage of LinkedIn. Sure, they have an account. They fill out their profile. And then they leave it at that. Perhaps they check in once a month or so – when they get a connection request or when someone endorses them.

If this is you, then you are missing out on the benefits that LinkedIn can bring you and your blog. [Read more…]

Mashable Blogger: Owning a Samsung Galaxy Note 7 is Safer Than Getting in Your Car

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In other words, according to Mashable writer Josh Dickey, you don’t have to get rid of your Samsung Galaxy Note 7; that’s what he’s doing, at least.

He published a post yesterday with a title that certainly resulted in the post’s stats exploding: “You can pry this Galaxy Note7 from my cold, possibly scorched hands.”

Ridiculous. Irresponsible.

(But we don’t really want that to happen to his hands…) [Read more…]

A Guide to Creating a Killer Social Media Marketing Strategy for Startups

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Don’t you sometimes wish that all you had to do was to write and publish posts? Brainstorm ideas, create articles that you yourself would read, and hit that publish button.

These days, it seems that that’s not enough – especially if you’re blogging for business purposes, like startups and small businesses. It doesn’t matter if you’re a startup founder or a small business owner – having a blog is a crucial part of your strategy.

Related: 5 Promising Tools to Help Boost Your Online Startup

That being said, simply setting up a blog for your startup and not considering it as an integral part of your business is a waste of your time. You might as well not create a blog in the first place. [Read more…]

Singaporean Blogger Amos Yee Pleads Guilty to More Charges; Going to Jail Again

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Singaporean Blogger Amos Yee is no stranger to the courts of his country and jail. Last year, he hit the headlines when he was charged as a political dissident due to his outspoken blog posts and YouTube videos. He has “attacked” the government and ridiculed its leaders as well.

He appealed against his jail sentence, but the court dismissed it, resulting in Yee serving time. [Read more…]

Russian Blogger Arrested for “Inciting Hatred” by Playing Pokemon Go in Church

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From the day Pokémon Go was released, it was clear that the world was going to experience a phenomenon. Within 13 hours of its launch, the app was already #1 in the top-grossing list in the US!

It hasn’t been all fun and games for the app’s makers and players, though. We’ve heard about complaints of server crashes (oh, what a problem), and worse, stories about petty crime. And, even worse, accidents that led to injuries and even death. [Read more…]