The success of any online enterprise always revolves around one thing: user experience. Bear in mind that the online audience is pickier than you might think. They want relevant information to be presented in an organized fashion, they want the colors to be easy on the eyes, and they want your site’s navigation to be seamless. Moreover, most of them will get bored of a website if it does not load completely within 5 seconds. So in addition to making sure you provide quality content, you should also pay attention to optimizations that will boost your website’s loading speed.
It does not matter if you are running an affiliate site, an e-commerce store, or a simple blog. Your site’s loading speed is a major factor that contributes to user experience and even SEO. If you fail in these two departments, then you can say goodbye to traffic, engagement, and conversions.
By now, you should already be aware of the necessary optimizations that can increase your website’s loading speed. This includes compressing your images, choosing a minimalistic theme, using fewer plugins, and selecting a quality hosting service. However, there is one thing that a lot of online marketers and bloggers are still unaware of, and it could be the edge you need to move ahead of the competition.
Boosted Site Loading Speed
Did you know that a slow-loading website is likely to get a higher bounce rate than well-optimised ones? Attracting traffic is hard enough. Don’t make it much more difficult by making them leave out of sheer frustration.
First and foremost, you can rely on a Content Delivery Network or CDN to significantly boost your website’s speed and maximize user experience. A CDN speeds up a website by leveraging multiple servers for delivering site data. For example, remember that a web browser sends DNS requests whenever you try to load something, like an image or video. However, instead of using only one server to carry the load of delivering data, a CDN allocates multiple servers to lessen bandwidth usage and speed up the process.
Related: 5 Ways You Can Speed Up Your Website
Additionally, CDNs should have server networks that are distributed across the globe. So in addition to distributing the load of delivering data, a CDN will also assign the data center that’s physically nearest to where the DNS request originated from. This is incredibly useful if you want to expand and get started with international advertising and create a uniform experience for the global audience.
Very Little to No Downtime
Here’s a short story that will help you understand the importance of your website’s uptime. Every once in a while, Google sends out crawlers that check the link structure and integrity of your website’s pages. This process is crucial if you want your site to be indexed in Google’s SERPs or Search Engine Results pages. However, if your site was down during a crawl, then the crawler will return a 404 (Not Found) error, which will threaten your position in search engine rankings.
Of course, downtimes may also result in a bad user experience and the loss of potential conversions and sales. Sure, most hosting services will promise a 99% uptime. However, remember that 1% is still a significant number if you are considering the days in a year, especially if your website deals with a particularly large amount of data and use excessive bandwidth.
Using a CDN, on the other hand, reduces the likelihood of excessive bandwidth usage even for data-intensive websites. Furthermore, the global network of CDN servers pretty much guarantees 100% availability even in the unlikely event of power outages and hardware failure. Also, if this does not make you feel secure about your site’s uptime, then nothing else will.
Improve Website Security and Usability
It is true that being conservative with functionality and choosing a simple layout has been effective in improving site loading speed. This is the main reason why many bloggers turn away from adding extended functionality for their sites. However, let’s say you got a little more ambitious with your blog. What if you wanted to make your blog stand out by adding, say, an interactive 3D menu or an applet that’s related to your niche?
With the help of a CDN, you can start developing a more dynamic and interactive blog site without sacrificing speed and bandwidth usage. In addition to using multiple servers, a quality CDN service should also offer a load balancing algorithm. This feature enables the real-time allocation of traffic across servers – therefore optimizing the bandwidth usage and eliminating downtime. This should grant you more freedom when it comes to blog design ideas.
Finally, a good CDN offers a range of added security features, including protection against backdoor and DDoS (Distributed Denial of Service) attacks. The best CDNs should also have a reliable application firewall and access control features that prevent online security threats, including fake Google bots that steal information. This should help you obtain peace of mind, especially if you’ve already invested much work, time, and money in building your blog.