When learning how to make a website, you also need to understand the need for your site to be SEO-friendly. What this means is that you not only make your site easier to be found on search engines, but also make it more convenient to be viewed by visitors. Below are ways on how you can create a site built for search engine dominance.
Identify target keyword and long-tail KWs of your niche
Building a website that’s built for SEO starts with keyword research. Choosing the best and most appropriate keywords for your site (both head and long-tail) is important to make it easier for you to optimize your site on search engines. If you’re not familiar with researching keywords for a website, reading up on this beginner’s guide should give you a better idea on how integral it is as part of the SEO process.
Aside from using tried-and-true keyword tools such as Google Keyword Planner and Ubersuggest, you should include the use of Keyword Tool in your research. Unlike the Keyword Planner, which primarily returns results to be used for the Google AdWords platform, this fairly new site provides keywords and search terms that users actually type on Google and other search engines.
Create content using chosen keywords
Once you’re done with your research, you now need to write content using your chosen keywords. It is best to optimize for one keyword for every page of your site to maximize their visibility on search engines. Also, you need keep the keyword density of the page within 5%. Most importantly, the keyword must be naturally incorporated into the text – adding the keyword where it shouldn’t be compromises readability.
To establish the hierarchy of information presented on your site’s pages and inform search engine spiders about the consistency between your headings and content, you need to use heading tags. For every page, use the <H1> tag once. To maximize the use of this particular tag, read this awesome post written by Marc Purcell. Also try to incorporate the target keyword of the page on your headers as well.
This XML file contains all the readable pages on your site. Once the pages of your site have been included in the sitemap, search engine spiders will find it easier to index the pages. As a result, people will be able to find your site on Google and Bing, among others.
To create a sitemap, go to Sitemap Generator and enter your site URL. Once you have downloaded the generated sitemap, upload it on your Google Webmaster Tools (on the left sidebar, go to Crawl > Sitemaps). This will work only if you have registered your site on Google Webmasters Tools.
If your site runs on WordPress, the process will be much simpler. Download the Yoast WordPress SEO and enable the XML Sitemap functionality. The plugin will automatically generate and update the sitemap for you.
Decrease load time
According to NN Groups, a website only has 10 seconds to make an impression to visitors. Once the site loads past the 10-second mark, the visitor has a great chance of leaving. Therefore, a fast-loading site is important if you want visitors to stay and check out the pages of your site.
To start off, optimize the images on your site using Image Optimizer before uploading them for use. If you are using WordPress, download the WP Smush.it plugin to automatically optimize and compress the images you upload.
Most of the other tips and advice about decreasing load time may require developer and programming skills. If you’re interested in learning these, go to this post at CrazyEgg.
Question: What other suggestions do you have for people who want to learn how to make a website built for SEO?
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