How do Zero-Click Searches affect a blog?
According to recent studies, almost 50% of internet searches on the Google search engine do not result in organic traffic (or clicks) to websites or webpages. These searches that do not generate traffic towards a webpage or website is what is known as a zero-click search. There are a variety of reasons why this happens. Time and again, humans have grown impatient and crave information that could instantly be retrieved within seconds. To adapt to this, Google has improved its design to allow its users to maximize the “Search Engine Results Page” or SERP by allowing for simple and concise information in less than a second. [Read more…]