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Are You Varying Your Content Enough?

November 15, 2013 by Kelsey Jones

video on blog

 

Blogging is something most people start for fun or to share what they know with others. However, blogging is somewhat of an art, that takes constant variation in care in order to make it successful. One of these variations is the length and type of your blog content.

Your blog posts should go beyond daily posted 300 words; by incorporating infographics, audio and video, and longer, more in-depth posts you will make your blog more entertaining to read. This can increase time spent on your blog and reader retention rate. [Read more…]

Filed Under: Blog Tips Tagged With: audio, in-depth article, Infographics, slidedeck, Video, Vimeo, YouTube

Creating Killer Videos with Amy Schmittauer

October 4, 2013 by Mike Stenger

Creating Killer Videos with Amy Schmittauer

Creating great videos may not be easy, but Amy Schmittauer makes it look easy. President of Vlog Boss Studios, an agency specializing in video content marketing, Amy has also created a following on YouTube where she talks about social media, marketing and more.

What advice would you to give to someone starting video, and getting over the fear of being on camera?

It’s so much easier to talk to people directly right? Stop thinking about the lens, and start thinking about your audience. Picture one person that you would be sharing this information with, and speak to them. It’s a completely different feeling when you have the mindset that you’re helping someone with your content versus just being another recording on the Internet.

Your videos on Savvy Sexy Social are very entertaining. How do you keep people’s attention in an age when attention spans are spread so thin?

I inject a lot of personality in my videos. That’s the best way to start. If you think you can grow in this medium by being just another talking head, you have another thing coming. So people know exactly what I’m like in the real world because I’m not putting up a rouse for my videos. I also pay a lot of attention to my analytics, and my audience retention. Anything I can do to keep my video flowing quickly with non-stop information, and entertainment so they are only watching as long as they need to, increases my ability to build a relationship with them. You’ll rarely hear a pause or an “umm” because I do a lot of cutting, so we’re constantly going from point to point. There is no downtime in my videos. [Read more…]

Filed Under: Interviews Tagged With: Amy Schmittauer, Video Tips, Videos, YouTube

YouTube ‘One Channel’ Redesign Now Available For All Users

March 8, 2013 by James Johnson

YouTube One Channel

YouTube One ChannelIn February 2013 Google showed off its newest feature, the YouTube One Channel. The design was created to give YouTube pages a Google+ profile page feel. The new design brought with it a featured banner at the top of the page, and a trailer video for visitors that have not yet subscribed to a creators channel.

The YouTube One Channel platform was released in beta but is now available to all YouTube users.

Speaking about the new release product manager Jeb Havens writes on the YouTube blog:

“The main focus of this update is to make your new channel look great on browsers across all screens and devices.  It will also help you convert more visitors into subscribers with a slot for a channel trailer, and you can customize how you organize your videos and playlists so it fits your programming strategy.” [Read more…]

Filed Under: News Tagged With: One Channel, Social Video, YouTube, YouTube One Channel

Spotify’s Newest Competitor Is YouTube

March 5, 2013 by James Johnson

YouTube Music

YouTube MusicYouTube is rumored to be preparing a new music streaming network that would rival industry leader Spotify.

According to Fortune the video sharing website wants to provide free songs mixed with advertisements or the option to hear song without ads for a monthly fee. Spotify currently offers ad free listening for $4.99 via Desktop and $9.99 via mobile devices.

To add value to the service Google is expected to add a digital locker at Google Play for Android. By adding the extra option the company can round out its music services for different types of users, thus creating an online experience that provides more benefits to customers.  [Read more…]

Filed Under: News Tagged With: Spotify, YouTube, YouTube Streaming

Tokyo’s New YouTube Production Facility Receives A Sneak Peak [Video]

February 15, 2013 by James Johnson

Tokyo Youtube Studio

Tokyo Youtube StudioEarlier in the week YouTube announced the launch of its first YouTube Spaces production facility in Tokyo. That facility is now being shown off in a new YouTube video.

The video platform already runs production facilities in Los Angeles and London.

YouTube Spaces are meant to provide top notch YouTube content creators with the facilities they need to produce high quality content.

Receiving access to the Tokyo studio requires filling out an application. Content providers chosen to use the facility receive three months of access.  [Read more…]

Filed Under: News Tagged With: YouTube, YouTube Content Providers, YouTube Production Facility, YouTube Tokyo

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