Should a Professional Blog Be Funny?

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For decades, marketers and advertisers have realized the value of humor in branded content. Indeed, one needs only to consider the vast array of funny commercials down the years to understand that humor can be a powerful advertising tool.

However, there’s a big difference between a 30-second commercial and a full-length blog post. What’s more, consumers have different expectations regarding blogs than they do other forms of marketing and advertising.

Given all that, today we’ll tackle the question: should professional blogs be funny? 

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The Strategy You Need to Write Better Blog Posts Than Your Competitors

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Blogging can propel you closer to your goals if done right. It establishes authority and leads potential clients to your website. It should come as no surprise that 53% of marketers consider it their top marketing priority according to Hubspot.

But blogging is more competitive than ever. Over 80 million blog posts are published every month according to data from WordPress. This number is only expected to grow higher as more people get Internet access.

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Tips on Writing Tips: How to Make Your Article Stand Out

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“10 Useful Tips to Do Something” is probably the most ubiquitous article template on the Internet. It can be used to write about virtually anything, it doesn’t require a lot of preparatory work and research, it isn’t very demanding with regards to structure, so it is the first choice of anybody who has problems thinking about something to post.

But being so popular among the writers inevitably means that the readers who see such articles dozens times every day have long become jaded and immunized to their appeal. Writing yet another bland and run-of-the-mill text of this kind won’t do your blog much good – unless you spice it up.

Tips on Writing Tips: How to Make Your Article Stand Out Click To Tweet

How do you do this? Let’s find out. [Read more…]

Getting the ‘Write’ Tone: Why Writing Style Is So Important for Your Blog

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“67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions.” – Lenati

Those are huge numbers, proving beyond a doubt that writing excellent content for your blog can bring you more clients and more sales. However, when writing blog posts, you have to get your tone and style right, or noone will bother to read them.

Related reading: Best Writing Tips for Beginning Bloggers

With written content, your customers can’t see your body language or your expression. They can’t hear the smile in your voice, or how passionate you sound when you talk about your business.

With content, the only way you can put across who you are, what your business stands for and what it’s like to work with you is to use the right tone of voice.

What is your writing style? Does it impact your blog? Click To Tweet

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How to Attract Female Readership For Your Blog

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Across today’s digital landscape, there are blogs designed specifically for male and female readership. Outlets like Bustle and Refinery29 caters heavily to a predominantly female audience, whereas Thrillist generally addresses a male demographic.

But male-dominated sites, and even sites that consider themselves gender neutral like the Infatuation and The Points Guy, should consider adding more female-driven content to their overall editorial strategies.

Why is it so important to create more inclusive content that sparks female readership and engagement? Well, in addition to men and women gravitating toward different types of online content, men and women also behave differently after reading content that resonates. 76% of women use social networking.

Why is it important to create content that sparks female readership and engagement? Find out here: Click To Tweet

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The Fear of Blogging is Real – Here’s How to Overcome It

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For many entrepreneurs and business owners, there’s a very real fear associated with blogging. This fear is often rooted in the permanency of words on the internet and the feeling that others will pick apart your work. The good news is that there are ways to overcome your fear of blogging and become a more confident writer. Are you willing to give it a try? [Read more…]

5 Incredibly Powerful Ways to Improve Your Blog Writing

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When Google decides which content to feature on search results, the company weighs several factors. One of the most important is the quality of the content.

Since 93 percent of marketers use content marketing and the majority of readers prefer quality content over anything else, this is an essential element of writing. If your blog is poorly written and contains not terribly useful information, you’re obviously unlikely to be successful. [Read more…]

Evaluating Content Consumption Cycle: Seen-zone Vs. Appreciation

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Editor’s note: This post was written by Aby League. She is a researcher and has a Bachelor’s Degree in Biology. She is currently taking her Master’s while working as a freelance writer. She is also an innovator and technology enthusiast. Find her on Facebook, Twitter, and Google Plus.

You know what’s even more painful than being “friend-zoned?” It’s being “seen-zoned.” At least, in the former you know where you stand. You are a friend and nothing more. But when you are just being seen-zoned, it makes you a little paranoid. You begin to think: what could he or she be thinking about me? As much as this is a complicated stage with regard to human relationships, so is being seen-zoned a problematic phase in content marketing. [Read more…]

8 Writing Tips from Mark Twain

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Whether you chose blogging/content writing as a way to make money from home, or you need to write content for marketing purposes, there is one thing to keep in mind: you can always learn something from the greatest authors in history. Hemingway taught a lesson on clarity, Fitzgerald proved that we don’t always have to write about poor people, and Faulkner taught writers that experimenting led to greatness. Let’s focus on a single writer that content writers and bloggers can learn a lot from – Mark Twain.

The work and lifestyle of this genius give us hints on how to become better at what we do. [Read more…]