Blogging is a versatile activity that serves all kinds of purposes. Whether the goal is to bring in web traffic, generate leads, improve on-site SEO, or anything else, you need to have a defined process to measure the success of your efforts. By a “defined process,” I’m referring to a content audit.[Read more…]
‘They said content is the king and we could not agree more’
But creating high-quality content isn’t everybody’s cup of tea. As a business, you need to be able to create content that your target audiences love reading. No matter how well-researched your blogpost is, if you haven’t written it in accordance with the tastes and preferences of your audience, then it’s redundant.[Read more…]
This article is by Anna Rud, Content Marketer at Serpstat.
It’s obvious that audit is a fundamental step of the site optimization. Experts point out that sometimes site can enter top-10 without a single backlink, just through correct internal optimization. And, of course, it can be done only by a competent site audit.
But what are the types of the audit? And which one is right for you? It this article, I’ll describe two types of audit, and explain how to choose an appropriate one for you, depending on your purpose and budget. [Read more…]