For the quintessential digital marketer, his day looks something like this. There are screens all around him. From his pocket to car to office to home, he is probably looking onto a digital screen. And most of the time, he is likely to come across video content. With 55% of the population watching video online every day, a video is no more one piece of your overall marketing plan, but it needs its own marketing strategy altogether. With relevance to this data, we can easily bet that videos are indeed a huge part of an internet user’s experience and expectation. To rephrase it, they are an absolute must have in the marketing strategy. [Read more…]
In the ever-expanding world of branded content, catering to what your audience wants has never been more important. Space is crowded everywhere you look: Social feeds are flooded with links (and tricky algorithms to boot), influencers are accepting more and more partnerships, and a proliferation of blog content means you better be the best resource for anything you are putting online.
Video content has been the best way to market your products and services to your target audience.
Take it from Conductor, who have created an infographic below about the evolution of video marketing. It shows creative ways on how marketers use video to disseminate information over the years.