Your email marketing efforts are only as good as your list is long. In other words, you can create incredibly targeted emails that are crisp and actionable, but you aren’t going to derive any value from them if you don’t have an audience ready to engage. This means you need to spend a considerable amount of time building your email marketing list. [Read more…]
On February 7, Cam Newton’s 15-1 Carolina Panthers will take the field against Payton Manning’s 12-4 Denver Broncos in what is almost assured to be the biggest football game ever in the history of American football: Super Bowl 50. While the Panthers and Broncos will spend next Sunday battling each other for the better part of four hours, two of the biggest social media networks in the world will be competing with one another for the eyeballs of people who are watching Super Bowl 50.
As part of its ongoing fight to reinvent itself as a truly profitable social media company, Twitter is once again looking to make a change: hiring ex-Apple executive Natalie Kerris.
For many, celebrity and average Joe alike, Twitter is the go-to social media platform. Its limited 140-character updates ensure that the platform remains simple to use. While it may be a little off-putting to the outsider, using symbols like hashtags (#) or commercial ats (@) are all over tweets, which helps Twitter retain its raw, startup feel. Politicians, movie and pop stars, religious figures and even terrorists organizations lean on Twitter to get their message to the masses easily.
Do you follow Adele on Twitter? If you do, you already know that she doesn’t tweet quite as often as most celebrities — actually, she doesn’t tweet very much at all. Scrolling through her tweets, most of them are just promotional material for her upcoming, super-to-be-awesome album 25. Speaking to the BBC’s Graham Norton, Adele reveals why she doesn’t tweet: drunk tweets.