Earlier today, Twitter added a new celebrity to its ranks: Edwards Snowden, the U.S. National Security Agency (NSA) whistleblower. Welcome to Twitter, Edward Snowden (you’re only basically a decade late). His bio reads, “I used to work for the government. Now I work for the public. Director at @FreedomofPress.”
Pop quiz: if hashtags about Pope Francis in America weren’t trending on Twitter, would he really be in America? In the news today, Pope Francis starts a trend (or two) on Twitter. Catholics and non-Catholics alike are buzzing over the Bishop of Rome’s visit to the United States.
While SEO continues to refer the most traffic to sites and blogs, social media is not far behind. In fact, in December 204, social media has usurped SEO as the top referring channel to websites with 31% of referral traffic coming from Facebook, Twitter, and the like.
While the sample size is small, this study is nonetheless indicative that social media has become a marketing conduit for bloggers to help not only drive more traffic to their blogs, but also increase your conversion rate or ROI!
If you’re still stuck with your ways of optimizing your blog for search engines, maybe it’s time to change with the times by including social media as part of your marketing agenda. To help guide you which tools to use or focus on for this channel, the social media statistics featured below should give you a better understanding on the kind of marketing strategy to prepare for.
As a blogger, you want to make the most of your time producing the best possible content for your blog. This means increasing your productivity and getting rid of roadblocks along the way that prevent you from doing your job.
This web-based service lets you create conditional statements referred to as “recipes” using third-party apps. Using recipes help you cut time in doing certain tasks online. For example, there is a recipe that lets you automatically save all your Instagram photos to your Dropbox. This way, you don’t have spend time manually transfering the images to your Dropbox. Using this trigger, IFTTT will do it for you.
Dr. Mehmet Oz, host of “The Dr. Oz Show,” just been skewered by the U.S. Senate Subcommittee on Consumer Protection for promoting bogus weight loss supplements. He’d also been ridiculed on HBO’s “Last Week Tonight With John Oliver” in a segment that received over 5.4 million YouTube views. Even worse, every social media marketer had seen the #AskJenny debacle, in which former “The View” host Jenny McCarthy had been mocked for her quacky medical views. To connect with the audience, Dr. Oz’s social media team scheduled a Twitter Q&A with the hashtag #OzsInbox. It didn’t go well. In fact, it became one of Twitter’s most epic fails.
When they’re done well, scheduled at the right time, and handled by an experienced social marketing team, Twitter Q&As can be great for a brand. When they’re handled poorly or scheduled at the wrong time, they turn into public relations disasters. Twitter Q&As aren’t a great way to rebuild positive feelings around a struggling brand. If your organization is facing one of these scenarios, you should skip the Twitter chat. [Read more…]
Editor’s note: This post was written by Tim Soulo, who calls himself an MMA marketer (which stands for “Mixed Marketing Arts”) and his focus is tactics and strategies that bring you either money or clients. Make sure to visit his personal blog at: BloggerJet.
Get tons of traffic from Twitter
How come Twitter is so simple and yet every social media expert on the planet tries to make it look so complicated?
Twitter marketing is not a rocket science, and obviously you don’t need a PhD to run your Twitter account, right?
However, many bloggers seem to misunderstand how Twitter works and as they try to milk it for traffic they end up doing totally ineffective things: change their profile picture 3 times, order a custom twitter profile design, and rewrite their twitter bio twice a week. But all of that doesn’t help. [Read more…]
Twitter has over 255 million active users a month – it is a massive database, buzzing with real-time information about individuals and communities around the world. Twitter is therefore a valuable source of information for online sales and digital content teams, as well as professional bloggers, who can benefit greatly from easy, personalised communication with prospects, as well as readers and consumers.
A Social Database
Twitter is an interconnected game of follow the leader – if you are savvy, you can use it to start far-reaching conversations, as well as plug into those conversations relevant to your publication or brand. [Read more…]
Twitter cannot be ignored, point blank. If you and your business have written it off as a site simply for teenagers or idle youngsters to rant, make noise and post about every meal they’re having, you’re dead wrong. Any website that has 645 million active users with 58 million public conversations per day is not something you should be ignoring in your marketing strategy; and if you have an account but are not using it, I’m going to convince you to start doing otherwise.
It doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.
Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. [Read more…]
Twitter said Tuesday it overhauled its user display to make the messaging service “more visual,” as it ramps up competition against photo-sharing services like Instagram. “So many of the great moments you share on Twitter are made even better with photos…