So, you’ve got a blog – which makes you just like every other company with a heartbeat. How do you turn that blog from a content receptacle into a valuable branch of your business? Instead of mindlessly reading articles about why blogging is important, you need something tangible – something you can grab onto and use. How can you maximize the value of your posts?
In essence, it all comes down to your distribution strategy and how effectively you’re able to attract traffic to your posts. [Read more…]