Social network contact management a pain, survey finds

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A recent survey of European consumers has found that current social networks aren’t living up to expectations, either being too complicated to use or lacking features such as synchronisation.

3,000 consumers were questioned, with key findings:

  • 75% said that updating their contacts across social networks was frustrating
  • 82% wanted a solution to synchronise separate address books
  • 78% wanted a simple, easy-to-use solution
  • Most people wanted automatic updates from the friends on social networks, as well as being able to control over what updates they receive.

[Read more…]

More People Are Reading Blogs (When Compared With Last Year)

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Good news for bloggers! If you are lucky enough to have readers for your blog, they could be spending a greater amount of time reading your content.

An Internet user study conducted by Nielsen last month revealed that people 17% of people spent their Web surfing time on social networks and reading blogs. That number is close to triple what it was back in 2008.

“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, the vice president of media and agency insights at Nielsen’s online division.

“While video and text content remain central to the web experience, the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”

While I have seen several of the blogs I write for and operate flourish, I can’t say I’ve seen my numbers triple. Where is your blog traffic compared to this time last year? Also, do you think blogging and social media can maintain such impressive growth?

Younger generation value Twitter in business, survey finds

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twitter-logo.jpgWhile we already know that Twitter can be a killer business tool when used effectively, it’s always good to have a survey to back it up.

The latest research comes from AIIM, which in a survey of nearly 800 people found that over one quarter of 18-30 year-olds thought that Twitter was an important rapid feedback tool for business use. By comparison, just seven per cent of over-45s thought so. [Read more…]

Findings From Liberty Mutual’s Responsibility Project

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BlogHer, a growing community of woman who blog, recently wrapped up a conference in Chicago, IL.

One of the convention activities included a forum for bloggers to share their opinions on “responsible blogging.” As part of Liberty Mutual’s Responsibility Project, BlogHer attendees were given a chance to sound off on several key blogging issues.

Here are some of the findings [Read more…]

Survey: UK PR companies slowly embracing blogging

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British public relations companies are still lagging behind in their use of blogging as a communications tool according to the Digital PR 2009 survey carried out by Bigmouthmedia.

Looking at the 100 leading British press and PR agencies, interest in social media and networking has improved over the past year and the number of agencies publishing blogs has doubled. [Read more…]