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How Social Sites Make Money [Infographic]

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Money Making InfographicWherever you look these days on the internet you’ll find social media company’s vying for a piece of your web traffic, of course those company’s need to turn a profit somewhere and they each use some interesting techniques to earn cash for their often free platforms.

USBundles.com recently took a look at some of the webs biggest social media websites including Facebook, Twitter, YouTube, Flickr, Reddit, LinkedIn, Meetup, Tumblr and others to determine which  revenue streams are making major social network sites money.

What the company found and created in their infographic was a mixture of ads, premium web apps, mobile apps with specific payment structures, subscription services, affiliate marketing and much more.

What surprised us the most was that only 7% of social networking websites use diversified revenue channels to earn money. The infographic also reveals that 77 percent of all revenue is generated from display ads.

Here’s the full infographic, take a look and let us know which money making venture you find most interesting or surprising: [Read more…]

Pinterest Driving More Blog Traffic Than Twitter

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PinterestPinterest may still be invite-only and the two-year-old company might only have 11.7 million active registered users but that hasn’t stopped it from surpassing Twitter as a traffic serving platform for millions of blogs.

According to a recent third-party measurement survey by Shareholic the visually based social networking company is currently receiving help from more than 200,000 online publishers who have implemented the company’s “pin it” buttons on their web properties.

When you consider that Yahoo has over 100 million users the company’s share platform shows the huge potential Pinterest has as a social sharing platform.  [Read more…]

Employees Like Work More When Social Media Is Allowed [Infographic]

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social networkingWhen employees are allowed to access social media networks at work one to two times each day a new study has shown that they are more satisfied with their jobs and more likely to stick with an employer.

The study found that even employees who are simply offering the chance to check Facebook, Twitter, LinkedIn and other networks on their lunch breaks were more satisfied with their employer.

Of all the available networks employees prefer to access Facebook is still the number one choice, although some employees also like to network using LinkedIn (20%) while 18% choose YouTube (likely to show a co-worker a funny video they found at home), and 14% choose Twitter. In some cases employees even prefer throwing up a blog at work with 3% of workers logging into their Blogger accounts.

Unfortunately not all company’s allow for social media access, in fact 28% of company’s blocked access completely while 40% had partial access and just 32% of employees worked at company’s with no blocking policy in place.

Here’s the full infographic: [Read more…]

Study Says Twitter Revenue Will Reach $400 Million By 2013

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Twitter BirdNearly since it’s inception Twitter has been attempting to find new ways to generate revenue and now thanks to their “Promoted” products a new study suggests that the company’s revenues will grow from $45 million in 2010 to nearly $400 million by 2013.

According to tracking firm eMarketer Twitter in 2011 is on pace to earn $139.5 million, a 210% incrase over last years numbers.

According to Debra Aho Williamson, principal analyst at eMarketer:

“Since their debut in April 2010, Twitter’s Promoted Products have proven successful in the U.S.,” while she adds “Marketers have shown solid engagement rates with Twitter advertising — in some cases better than those on Facebook — despite Twitter’s relatively smaller audience.”

With a user base that currently sits at 100 million active users the estimated revenue stream growth from Twitter could increase over the $400 million estimate if Twitter finds new ways to engage users and grow their base. In comparison Facebook current serves more than 800 million users worldwide. [Read more…]

Facebook Valuation Reaches $87.5 Billion, Check Out Their Meteoric Rise

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Mark ZuckerbergPrivate share trading at Facebook has pushed the company’s valuation to $87.5 billion. The company is currently trading private shareholder stock at a price of $32 on SharesPost.

The incredible rise of the Facebook system began in 2008 when an internal valuation sat at $4 billion, by 2009 an investment from Russian firm Digital Sky Technologies took the company to $6.5 billion.

Fast forward to 2010 and the company was quickly valued at $12 billion during the start of the year a number that quickly climbed to $34 billion by year end and then climbed again to $50 billion by the start of 2011. [Read more…]