Effective Ways to Get Relevant Traffic

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Heavy traffic in real life may be a bane to a commuter’s everyday life, but when you’re running a website, it’s gold. Having internet users visit your website is a really good thing, but for your website to be effective, the traffic needs to be looking for what you have to offer. They should be seeking the product or service of your website, be it a legitimate business or a simple blog site. Driving relevant traffic to your website can be done through effective marketing, and here are ways on how to quarry this valuable resource:

Relevant Traffic

 

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Facebook Earned Enough In 2012 To Pay Each Employee $1.1 Million

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Facebook RevenueIf Facebook evenly distributed its earnings in 2012 the social network could have paid every single employee $1,101,753.

Facebook reported a 2012 revenue of $5,089,000,000. According to SocialNewsDaily Facebook employees $4,619 workers. In comparison Google employees 53,000 employees but earned $50 billion in 2012. That means Google actually earned less money per employee with a take of $946,000.

Based on Facebook’s earnings the company is currently making $5 in revenue per user (just over 1 billion users now registered). However despite Facebook’s higher per employee earnings structure the company is still under heavy pressure from Wall Street investors.

While Google falls short of Facebook’s per employee earnings, Apple is the clear winner with an average earnings per employee of $2.3 million. Apple was helped along in 2012 by 400 million active credit card accounts connected to iTunes. The company took in $156.5 billion with an average iTunes account spent of $391.  [Read more…]

Google+ Now Features Communities, Announces 500 Million Users

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Google Plus CommunitiesGoogle+ on Thursday announced the launch of a new group feature called Google+ Communities. The new program allows users to create public and private groups that can be centered around a specific topic or brand.

According to GoogleVP Vic Gundotra the new Communities button on the left side of the Google+ menu allows users to form groups or search for groups by category. Once a member of a group users can join events or participate in video-chat Hangouts.

Google+ will also allow users to share Communities through +1 button support on the web.

Google has also announced that it has surpassed 500 million users with 235 million active Google+ customers for Hangouts and +1 button use. Google also claims 135 million Google+ pages users. [Read more…]

Become a Local Blogging Celebrity with LinkedIn

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Linkedin Local There are a number of social media sites that have captured the hearts and attention span of the modern world. Internet users rely on social networking a great deal for any number of tasks, originally personal but not more along the lines of professional. In fact, using such sites for self promotion, business networking and marketing is becoming second nature to the site genre.

Some sites have been created specifically for this purpose, and one of the most well known is LinkedIn. Well established, full of people in every industry and very beneficial, you probably already have an account or have thought about getting one. It is recommended, as a quick means of making connections with others in relevant industries, or just maintaining and easily accessible online resume.

But beyond that, LinkedIn can provide a fantastic method of local marketing. This is a means of targeting a local audience to become a kind of celebrity of sorts to those in your immediate area. This is much more simple to achieve than gaining a mass notoriety within your industry. [Read more…]

Facebook Converting All Users To HTTPS Connections

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Facebook HTTPS Connections

Facebook is ramping up its attempts at creating a more secure ecosystem for its users. The company announced on Monday that it is in the process of moving users from HTTP to HTTPS (secure) connections.

While the move will help protect against spam bots, fake profiles, malicious apps and other security threats, some experts worry that the more complex solution could slow down connections for many users.

Facebook’s security policy manager Fred Wolens tellsTechCrunchthat moving to HTTPS may “slow downconnectionsonly slightly” as encrypted pages take longer to load, but adds that Facebook has “deployed significant performance enhancements to [its] load balancing infrastructure to mitigate most of the impact.” [Read more…]

Google+: A Place to Learn

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Though the brutal social networking war has lost the interest of most news outlets, gruesome battles continue to take place behind the scenes as the arms race for users escalates. Facebook’s IPO has left the brand bloodied, and Google has seized on this moment of weakness to bolster their own offering, Google+, in the eyes of consumers. Meanwhile, MySpace seems to be taking a different strategy and reinventing itself as the music discovery service it was originally envisioned as. Shots continue to ring out across the digital ether, and with every blow levied, each social network has just one task ahead of them: Becoming distinct enough from other networks while pulling in more users. [Read more…]

Lady Gaga Launches ‘Little Monsters’ Social Network

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Little Monsters Social Network

Lady Gaga has taken Twitter and Facebook by storm, amassing the biggest social media following on the planet, now she’s taking her love of social media one step further, launching the “Little Monsters” social network, a website devoted solely to Lady Gaga fans.

With the voting functionality of Reddit and a Pinterest-based design Gaga could quickly define an entirely new segment for big stars looking to better engage their followers. Then again almost no other artist on the planet has the fan based currently being experienced by Lady gaga.

Located at LittleMonsters.com the website allows fans to created Gaga-related content, talk with other “Little Monsters” and then showcase their favorite fan created social shares.

The network was created with the help of developer Backplane, a startup created by Lady Gaga’s manager, Troy Carter and Backplane CEO Matt Michelsen alongside former Google designer Joey Primiani and former Palantir director of operations Alex Moore. [Read more…]

Google+ Witnesses Huge Membership Growth, Could Reach 400 Million In 2012

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Google Plus Membership Growth

Google+ still has a long way to go before the social network catches up to Facebook but recent numbers have proven once again that decent growth potential is being witnessed by the team at Google.

Experian Hitwise reported on Monday that the social network more than doubled it’s traffic in December. On their Twitter account the Experian team added:

“Google+ total US visits reach more than 49 million in Dec-11, biggest month to date & up 55% compared to Nov-11 ow.ly/i/oT3R.” [Read more…]

Google Plus Now Business Friendly

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Google Plus is the social media service that Google has recently released and it has been suggested that this service is a direct move against Facebook which is the leading social media website today.

Much praise should be given to the Google team for the constant innovations they seem to bring out; moreover the smooth roll out of Google Plus was also slickly done. Instead of launching it to the entire world, they selected certain countries first of all and then as and when issues arouse they solved them in a timely manner.

Also rather than launching the finished product with all its features, they did the release of Google Plus in a more progressive way so that people could get used to the new social media service without getting confused by to many features. [Read more…]

HootSuite Platform Adds LinkedIn Company Pages And Groups

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Hootsuite LinkedIn LogoHootsuite on Thursday announced the integration of LinkedIn Company Pages and Groups to their social media management platform.

The previous version of Hootsuite only offered access to a users main LinkedIn profile.

Using the new Hootsuite feature LinkedIn users can send company status updates and even start group discussions directly from inside the Hootsuite product.  [Read more…]