What worked a few years ago is a waste of time today.[Read more…]
Name one brand that isn’t in social media.
That’s because today, when something is not in social media, it probably doesn’t exist. People, events, brands, even government institutions are engaging their followers through social media.
Brands invest in social media marketing because it doesn’t just guarantee awareness or increase profit. Social media gives you a platform to be closer to your followers and ultimately earn their loyalty.
As a blogger, you may not have thought about it, but you need to see what you do as a business. You have to build your brand – if you want to succeed, that is. [Read more…]
Blogging is not limited to writing and hitting the publish button anymore. Sure, you can do that, but you’re being lazy and irresponsible as a blogger if you do.
With the Internet overflowing with content, we know that bloggers cannot – and should not – sit back wait for eyeballs. Social media is the game changer. The way you handle your social media campaign can be the deal maker or breaker for your blog.
As such, it is critical that you know social media platforms, their ins and outs.
There are so many case studies, surveys, and statistics shared all over the place that it can be confusing at times. To help you gain some focus, here is the ultimate social media cheat sheet for 2016. [Read more…]
It’s the end of the year once again, and as with all things, a lot of changes have taken place in the blogging and social media landscape in last 11 (12ish) months. One can argue that there are some things that remain the same (e.g. Content. Content. Content!), but shifts in trends cannot be ignored.
In terms of social media, it has evolved into a complex, yet more useful tool. It’s a permanent part of everyday life now and is affected by things happening in the real world. Take Facebook for example, which is now monitoring itself in the wake of terrorist attacks. Social media is even being used by law enforcement to fight crime. [Read more…]
Social media is changing the way we promote content and generate traffic to our websites. It’s a great way to create buzz online with people who are relevant to your niche. Social media networks have allowed bloggers to increase user engagement on their blogs which is important when trying to accomplish a specific goal like email opt ins, conversions, increase traffic, etc.
However, many people don’t utilize social media as a tool in growing their blog because they fail to make use of it the right way. If you don’t know how to create a converting social media campaign, you’ll lose out on enormous growth potential, and your blog will become stagnant. [Read more…]