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Is Paid Social Media Advertising Really Worth It?

November 26, 2014 by Steve Groller

Paid social media advertising on Twitter.

Whether you love it or hate it, social media really is a revolutionary way to connect with an audience, convey a message, or stay in touch with friends. That said, it didn’t take very long before social’s popularity led invariably to the trend of social media advertising. The first wave came with company pages and profiles, which then evolved into the paid, campaign-based platforms we have today. Though all trends point to “Yes, invest more” when it comes to these social media advertising campaigns, the question of whether they’re worth your budget still stands.

Facebook's paid social media advertising platform.

To click or not to click?

This week, we break it down to see if it’s really worth it in the end. [Read more…]

Filed Under: Social Media Marketing Tagged With: paid social media advertising, Social Media, social media campaigns

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