One of the things that has worked out well for me is strategically using pages. Just because you have a blog doesn’t mean all your content needs to go in posts. Here are a couple instances to consider pages instead.
Sales page: This seems like a no-brainer but I have seen blogs selling their products on posts. Some of the posts are pretty old so the products seem outdated. [Read more…]
You may be surprised to see a post about design and formatting in an SEO column. These elements have nothing to do with keywords. But in my experience, they can play a crucial role in link building.
I found this out from one of my blogs about a year ago. A couple weeks after I started the blog, I started getting links and some of the linkers commented about how they liked my blog’s design. This was the first blog I launched that had a custom design. In the past, I would start blogs but just use a common free theme. I would modify it a little bit, but you could still tell that it was a common design. (If you’ve seen all the similar Thesis themed blogs running around, you know what I’m talking about.) [Read more…]
One of the things I realized when I first did SEO was that your new pages and posts don’t automatically get indexed right away by Google unless you have a very authoritative, or trusted site. Also, once your pages are indexed, it usually takes time to rank for your desired keywords.
Therefore, I started preparing for keywords that I knew would get a high search volume in the near future. These keywords were based on popular future events in my niche.
Google PageRank, which has caused its fair share of excitement, disappointment, worry and FUD over the years, finally seems to be on its way out.
Although Google has been telling people not to treat its public PR scores as an all-important metric for some time, the statistic has now been dropped from the Webmaster Tools.
Personally, I didn’t notice (I haven’t observed PageRank for years) but SEO Round Table and others found a thread on the Webmaster Central forums in which Google employee Susan Moskwa says: [Read more…]
Like the title of my column implies, I do a lot of SEO work – both for clients and my own sites. However, I’ve recently started getting into PPC, or pay per click, marketing. This has been a great education.
One of the things that I’ve learned is the importance of testing. The fundamental principle in PPC seems to be to test every variable you can think of so your campaign is as efficient as it can be. PPC is the fastest way to drive targeted traffic to your site. However, if you’re not constantly testing in order to improve your campaign, you can quickly lose a lot of money. We as humans are not perfect, so your first ads and keywords will have to tweaked as you gain data from your testing.
