I’ve spent so much time building links to my blog that I forgot how much post frequency can increase search traffic.
Typically, I write 2-3 posts per week on my blog. But in the last four weeks, I’ve had more motivation so I wrote four posts every week. This proved to be a good decision as my traffic from search engines has increased by 20% in the last thirty days. [Read more…]
As you write a post, it only takes a couple minutes to optimize the title tag, post title, and URL. The benefits are well worth it because you’ll rank for more keywords, get more search traffic, and improve your click through rate on the search engine results pages (SERPs) and the RSS readers.
Here are some things to consider. [Read more…]
Here, Thord interviews Tom Rusling at Text Link Ads.
Let’s start with you. Who are you and what do you do at Text Link Ads?
I am the Senior SEO Strategist. In that role, I offer resources to Text Link Ads clients that are looking to add a layer of strategy and/or on-page site optimization to their link building campaigns. TLA is by design a self serve network: clients can enter our system and find a huge array of links to choose from. However, often clients are looking for guidance around things like:
- Which keywords should I be targeting?
- How many links should I be buying?
- How fast should I be purchasing links, and how much should I vary my anchor text?
And of course, many clients feel like the links they have acquired with us are not working effectively for them. Often my most important role is to help clients identify technical problems on their site which are impeding the benefit of their link building. Such examples could be incorrect use of redirects, duplicate content issues in all its many vast and wonderful forms, lack of page targeting and keyword dilution, etc. They always come into the conversation blaming the links, but invariably the client and I are able to analyze the problem and identify the source of the problem is something on-page.
One of the things I’ve been trying to do recently has been to combine my stats analysis with SEO. Stats analysis and SEO are both powerful marketing strategies so I thought combining them could definitely improve my blog.
Most bloggers just look at their visitor count but if you dig a little deeper in your stats program, you can find data to help you make good decisions about your blog. [Read more…]
One of the things SEO specialists often talk about is the power of long tail keywords. Long tail keywords are the search terms with 3 or more words that don’t have high search volume. The shorter keywords have higher search volume but in aggregate, the long tail keywords provide the bulk of a site’s search traffic.
For example, you can have a Europe travel site that ranks well for europe travel but the majority of your traffic will come from terms like:
