White-hat Vs. Black-hat: Link Building in 2013

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Link building in 2013
In the world of SEO and link building there are two separate camps. Those in the white-hat link building camp and those in the black-hat link building camp. Those in the white-hat camp choose to employ strategies and techniques that are generally accepted within the SEO community and believed to adhere to the qualifications of proper link building practices as determined by Google’s search algorithm. Those who perpetrate black-hat link building tactics attempt to game and manipulate this algorithm for faster easier results. In 2013, the division between white-hat and black-hat link building practices has become more clear and easier to discern. Link building in 2013 is certainly different from what old school pros may have gotten used to. [Read more…]

Optimizing Google+ Posts For Offsite SEO

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Google PlusThere have been a lot of jokes made at Google’s expense when it comes to Google+. While the social network may not have the mass appeal of Facebook, Twitter, and other competitors, it does offer a practical and worthwhile path along the paved road to SEO success.

 

Have you noticed the number of posts on Google.com that now feature Google Authorship? Every time you see a post with an authors name attached and their picture you are witnessing the start of Google+ SEO magic.

 

Getting started with Google+ optimization for SEO is simple and surprisingly not time consuming in the least.  [Read more…]

How Guest Posting Will Boost Your SEO Value

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social-media

Many websites consider allowing guest posting in order to help boost their ratings. On the other hand, some websites choose to guest post on other sites in order to help boost their rankings. In both of these cases, you can watch your ratings go through the roof so long as you execute your posts correctly.

For this reason, you might want to think about how guest posting can help your SEO value out. There are several different reasons behind how guest posting will help you, and it is important to understand how it can benefit you. By understanding how guest posts can help you, you will be able to make sure that you use them efficiently. [Read more…]

The Future of SEO

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Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.

Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. [Read more…]

SEO Copywriters Help Your Search Engine Rankings

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As a business owner do you understand all this technological terminology? Do you know what SEO stands for or what copywriters do? Do you understand the importance of SEO copywriters when it comes to promoting your business online?

To survive in the current market you probably already know that you have to do it online, almost every home has a computer with internet access, which means that whether they’re looking for a plumber or shopping for groceries, the majority of people will do the searches online. [Read more…]