Everyone wants to be noticed for something. Even if you don’t have the desire to be an A-list celebrity, it is nice to be appreciated and recognized for something that you do.[Read more…]
As SEO techniques have matured to keep up with changes in SERPs, so have the various tools, methods, and algorithms used by the companies who create them in the first place. To combat the early days of keyword-stuffed pages, companies like Google broadly updated their algorithms to provide more accurate and usable search engine results.
Consequently, people in the SEO sector have also had to up their game to remain relevant. [Read more…]
If you want to make sure that your blog or website is going to stand out from the rest and rank well within the search engines, you will need to stay on top of the SEO (search engine optimization) trends that will be gaining some force behind them throughout 2017.
Turn to Experts for Help
Too many people have made the mistake of trying to wing it and do all of their SEO work on their own. In many cases, this did not work out too well for them. They were not seeing the amount of traffic that they need in order to see positive results in their business. [Read more…]
2016 has already proven to be an eventful year for Google’s ever-evolving algorithm. Search results for 2017, driven by user feedback and engagement, promise to be faster, more relevant and more substantial. Businesses and SEO experts looking ahead to the coming year can review these valuable tips for SEO rankings in 2017: [Read more…]
Content marketing is all the rage these days – but what exactly is it and how can it be scaled to be profitable? We had the opportunity to interview Noelle Schuck, the Editor-in-Chief at iAcquire, a NYC and Phoenix-based digital and content marketing agency. As the Editor-in-Chief, she manages content journalists, SEO strategists, and editors who create custom content on behalf of clients, publishers, and their audiences.
What’s it like leading a team? How do you manage your time, and stay on track? Any particular tools you recommend?
I manage 21 people on iAcquire’s Editorial team: four content strategists, three assignment editors, seven writers, six editors and one infographics specialist. We also use a network of freelance writers. Our editorial team is one branch of our agency’s holistic digital marketing offerings. Our role is to create relevant, informative, and timely content to clients across multiple industries.
We are a high-volume business, so every one of us has to be an expert at time management. For years, I was a big Dayrunner devotee and never left home without my big, bulky planner. Now I’m in heaven with the project management, time management, and task-oriented apps that fit on my iPhone and iPad. As an organization we have all migrated to Google apps (Gmail/Google calendar) and Trello. [Read more…]