The days of old spun content that is merely there to get a link in order to boost search engine ranking effectively are gone. While this marketing tactic can benefit a company in the short term it has no long term benefits especially if one of these “link farms” are penalized by Google. Content being king is no news to many people in the industry but now the approach to content has shifted from pumping out articles to figuring out what will drive the most traffic with a single post. [Read more…]
In order to be effective blogging in today’s Internet, writers also need to realize that knowing about search engine optimization (SEO) isn’t left to programmers are Internet marketers. It’s no longer enough to write amazing content and expect it to get thousands of hits every month, much less each day.
Bloggers should know basic SEO techniques and keep up with the latest search engine trends and news in order to be successful with their blog posts.
Best SEO Practices Increase Traffic
Knowing what search engines are looking for can help you maintain best practices, which should increase your chances of regular search engine ranking and indexing. For instance, did you know that Google recently released a new feature called In-Depth articles, which they give special preference to articles that are 1500 words or more? In addition, Google is also looking out for duplicate content, which is content that is appeared on a different website or the same website before, as well as relevancy of content (which is part of its freshness factor). All of these attributes contribute toward greater traffic to your blog. [Read more…]
As a business owner do you understand all this technological terminology? Do you know what SEO stands for or what copywriters do? Do you understand the importance of SEO copywriters when it comes to promoting your business online?
To survive in the current market you probably already know that you have to do it online, almost every home has a computer with internet access, which means that whether they’re looking for a plumber or shopping for groceries, the majority of people will do the searches online. [Read more…]
It used to be that social media and search engine optimization were mutually exclusive domains. People just did not see the connection between these two. If you do social media campaigns, such as interacting with your customers on Twitter or maintaining a Facebook page for your business, there is really little need for SEO. Your Facebook page and Twitter account often get marketed on different channels via different means. Nobody really expected to get a high ranking for their social media pages, unless you or your business has a very unique name.
On the flip side, SEO practitioners know fully well that social media will not help their attempts at getting a higher ranking for their websites. Most social media sites are no-follow, so even if they have really high page ranks, they do not really offer your site anything. Those that do offer some amount of link juice have been spammed and abused by fellow marketers that it is nearly not worth the effort to be on these sites anymore. [Read more…]
Facebook and Google+ may be the biggest things online today, but there is no doubt that there are a lot of other niches catching the attention of the masses. Of those niches, portals that focus on lifestyle – cooking, health, fitness, etc. – continue to draw considerable traffic. No surprise there, considering that the online world is simply becoming an extension of all things real and tangible. And speaking of cooking, here’s a heads up: there is one newcomer to scene which is bound to make waves in the food/cooking niche.
Recipe Finder is a new search engine which aggregates recipes from some of the most trusted recipe web sites. To date, it has almost 1.7 million recipes and a little more than 700,000 recipe images in its database. They index sites regularly, resulting in an ever growing collection for the foodie/home cook who is constantly looking for something new to play with in the kitchen. Let’s take a closer look at the site. [Read more…]
Here’s a roundup, of sorts, of a few of the happenings around the blogosphere, search and social media over the past couple days.
Cuil, the search engine that nobody has ever heard of, has jumped the gun on the tried and true “let’s dominate search and then try to transform ourselves into content producers” recently with it’s launch of Cpedia, an automated aggregator they’re trying to pass of as Wikipedia-like.
Search Engine Land reports that Yahoo have stopped supporting the meta keywords tag. It seems they did that months ago, which means that neither Google nor Yahoo or Bing supports it. Sounds good, let’s focus on the actual content in our search results instead…
Happy Monday, folks! Lots to cover this week, so let’s start with the release of Movable Type 4.32. This is a fairly minor release — no security issues, just a handful of changes. What’s remarkable about this release is the inclusion of the Zemanta plugin. If you’re not familiar with Zemanta, they help you find content on the web related to what you’re writing that you can include in your blog post. The Zemanta plugin has been around for a while, but now it’s being distributed with MT. I can’t recall Six Apart ever bundling a third-party plugin with MT before. Several times they’ve bought popular third-party plugins and made them part of the core — not really an option when the plugin is tied to a web service.
Clearly, this is the product of some kind of partnership between 6A and Zemanta. Since the plugin is open source, 6A can include it in MTOS with no licensing issues. Still, some users have complained. Since it’s tied to a commercial service it smells non-free, even though the plugin is GPL and it functions for free. There are those that feel this plugin should have been limited to the commercial verson of MT, rather than included in MTOS. So far, 6A shows no signs of changing things based on these complaints. [Read more…]
Media companies with vast budgets who produce “professional content” should get some preferential treatment from Google, according to a weekend report in Advertising Age.
I’ve avoided using sensationalist headlines because I think there’s value in looking at the underlying principles here.
It would be very easy for me, as a blogger, to have a knee-jerk reaction against those calling for Google to favour certain brands, particularly as one content executive described bloggers as “parasites off the true produces of content”. [Read more…]
Twingly is a Swedish company that previously launched a blog search engine and expanded the concept with a Top 100 list as well as Twingly BlogRank. The company also does widgets for sites that want to incorporate the blogosphere comments on their stories, widely used in Scandinavia on newspaper sites especially.
As you can see, Twingly Microblog Search include results from Twitter, Jaiku, Identi.ca, Bleeper, Bloggy, and even the Pownce archives (site discontinued). They are also urging people to let them know if they want other microbloggin services included in the search result, so if you roll your own you should get in touch. [Read more…]