However, in this article, we’re not going to talk about the super popular trends, but the more under the radar ones that don’t seem to be getting enough attention. With that, here are 7 SEO trends in 2019.[Read more…]
You’ve heard it over and over: “You’ve got to have an awesome SEO strategy!”
Because everyone on the internet seems to be saying it.
Here’s the truth…
The random internet people are right this time.
Sorry. You actually do need an awesome SEO strategy.
We can say this because of the overwhelming proof.
DATA: 3.5 billion searches are done on Google every day.
Serious statistic, right?
It’s a simple fact: Google runs the online traffic game. They allow some to win, and some to lose.
Those that win, see things like that huge influx of organic traffic (from search engines) on this pie chart. [Read more…]
Content isn’t king by itself. As much as the phrase has been thrown out there, there is no denying its truth.
You can’t win your audience and customers without applying certain techniques to bring your great content out in the open. It’s not enough to write and publish the content on your site or blog and expect your target market to find your post from over billions of pages online.
One way to deliver your content straight to your readers is to implement the best search engine optimization practices. By doing so, you increase the chances of your content to rank on top of search results for your chosen target keyword. The higher you rank, the more chances that your audience searching for your keyword will click on your great content.
While we have provided a link to the best SEO practices observed by most website owners and bloggers, below are some of the more obscure but equally important SEO techniques to supplement your content.
To say that search engine optimization has gone through changes is an understatement.
What was once a shady practice in promoting your online business is now a full-fledged marketing framework that delivers value to your audience.
Below is an infographic from QuickSprout detailing the evolution of SEO over the years.
Let’s face it, search engine optimization as we know it is an ever-evolving, not dying, art. Gone are the days of simply throwing up a couple targeted keywords, dumping a ton load of miscellaneous backlinks and walking straight to the bank. Google is winning the battle against search engine manipulation slowly but surely. Though the vast majority of us are so mad at Google for it’s actions against web spam through algorithmic changes and direct penalization against particular website, we need to remember: a) Google is a private company and not a public service – they can do whatever they want with their toys and b) they’re in this for the long-run to make profits and please shareholders. How dare we demand anything from Google! I may sound like I have a stake in the company, defending them, but I don’t. I’m just facing the facts.
Instead of whining about the all-powerful Google we should be focused on our business of blogging and online marketing, and how we can grow and evolve with the times. SEO is rough and now is the time to innovate and be deliberate with everything we do with our blogs. [Read more…]
If you have any inclination about SEO when you’re a blogger (which you should, as SEO can help increase your blog’s traffic and engagement), then you know that being sure you use the right main keywords when you are writing blog posts can help people find your content when they are searching for it via search engines. [Read more…]
In order to be effective blogging in today’s Internet, writers also need to realize that knowing about search engine optimization (SEO) isn’t left to programmers are Internet marketers. It’s no longer enough to write amazing content and expect it to get thousands of hits every month, much less each day.
Bloggers should know basic SEO techniques and keep up with the latest search engine trends and news in order to be successful with their blog posts.
Best SEO Practices Increase Traffic
Knowing what search engines are looking for can help you maintain best practices, which should increase your chances of regular search engine ranking and indexing. For instance, did you know that Google recently released a new feature called In-Depth articles, which they give special preference to articles that are 1500 words or more? In addition, Google is also looking out for duplicate content, which is content that is appeared on a different website or the same website before, as well as relevancy of content (which is part of its freshness factor). All of these attributes contribute toward greater traffic to your blog. [Read more…]
We all know SEO is important, especially for blogs because they get new content regularly. However, if you haven’t educated yourself enough on SEO, then simple mistakes may have a will long-lasting impact on your blog, even though you may have great content.
Even though you may consider yourself in the writing industry, if your content is being published online, then you also need to become an SEO expert. Otherwise, you risk undermining your content and not getting the exposure that you deserve.
Rambling Meta Tags
Meta tags that are too long are one of the most common problems that I see during my website Internet marketing audits that are completed for clients. If your meta tags are too long, then they will get cut off in Google (and other search engines ), leading to incomplete information for both the search engines and your potential readers. Title meta tags must be under 65 characters (including spaces) and description meta tags must be under 160 characters. Most SEO experts (like Moz) agree that 155 characters is a good maximum to shoot for.
When redoing meta tags, be sure to include more top keywords and a good description of what that specific page is about. In addition, for WordPress blogs, you can use a SEO plugin that will automatically optimize these meta tags (as well as complete basic SEO) for you.
Many people start blogs because they are passionate about a topic and want to tell people about it. However, in order for a blog to be successful, we must go beyond writing about what interests us and focusing on the little things that make a big impact on SEO. Some tasks, like allowing for email subscription and verifying your blog’s URL with the major search engines, only take a few minutes but can create a huge difference in traffic, engagement, and overall growth.
In a society where the internet is an integral part of many of our lives, internet related industries are flourishing, including Search Engine Optimisation (SEO). Without good SEO, website owners will have sites that are barely even noticed by people making searches online, which could make even the best sites all but useless.
With this in mind it is easy to see just why good SEO is in high demand. What’s more is that SEO looks like it will be around for some time yet as it is hard to see how it could become obsolete any time soon. As long as we have the internet there will be a demand for SEO and the internet looks as though it is here to stay, at least that is until something better comes along. [Read more…]