If you or your clients are involved in the software-as-a-service (SaaS) industry, you probably already know this: Today’s global SaaS industry generates about $288 billion in revenue and is expected to grow to $383 billion by 2020.

You’re probably also aware of the unique challenge that SaaS marketers face: proving to their current and potential customers that their “rented” service is worth an ongoing monthly fee. In addition, SaaS and the cloud it lives in are both relatively new and full of tech-related details and processes that may not be commonly understood by their average customer. [Read more…]