The days of old spun content that is merely there to get a link in order to boost search engine ranking effectively are gone. While this marketing tactic can benefit a company in the short term it has no long term benefits especially if one of these “link farms” are penalized by Google. Content being king is no news to many people in the industry but now the approach to content has shifted from pumping out articles to figuring out what will drive the most traffic with a single post. [Read more…]
One of the things I realized when I first did SEO was that your new pages and posts don’t automatically get indexed right away by Google unless you have a very authoritative, or trusted site. Also, once your pages are indexed, it usually takes time to rank for your desired keywords.
Therefore, I started preparing for keywords that I knew would get a high search volume in the near future. These keywords were based on popular future events in my niche.
It often takes time to see the results of link building in terms of traffic. Compare this to social media marketing. With social media, you can see traffic spikes right away whenever you get stumbles, diggs, and retweets.
On the other hand, link building doesn’t send as much as direct traffic as you might imagine. In the short term, social media will usually send much more traffic to your site than link building. [Read more…]
Swedish spam free blog search engine Twingly has announced the Twingly Blog Rank and Top 100. The former is a ranking system similar to Google PageRank, but for blogs, while the latter is a top 100 list for blogs, similar to Technorati. Or is it? Anton Johansson said this to me in an email this morning.
What’s the purpose of the Twingly BlogRank? Don’t you think that Technorati does a good enough job?
The purpose of Twingly BlogRank is to get a more valuable way to see if a blog has influence and importance. In many ways this is like Googles PageRank but only for blogs. Technorati is really good on what they’re doing but they have no international focus. If you’re from Sweden you want to be the no 1 in Sweden with BlogRank 10, not no 2612 international. BlogRank is based on language so the largest Swedish blogs get BlogRank 10 and the largest English blogs BlogRank 10, too. It’s quite easy to see at Twingly Top 100.
Technorati Authority is just a number that don’t say so much. Twingly BlogRank is trust.